PR stunt leaves shoppers short-changed
09/03/10
The promise of free cash was too good to resist for shoppers in Manchester, and turns out it was also too good to be true. Hundreds of people were invited to grab what they thought was £5,00...
Read morePower of the media
08/03/10
More than 17 years after the horrific murder of two-year-old James Bulger, the case is back in the headlines. The criminal justice system is facing increasing pressure to reveal the reasons why one ...
Read moreNever Judge A Book
05/03/10
NEVER judge a book by its cover – or so the saying goes.However, the reality is we all do to some degree.Take Tony Blair’s soon-to-be-published tome, The Journey.It’s the most eagerl...
Read moreWill social media save the Joy of 6?
04/03/10
Is the power of social media set to prevail once again? Following the BBC’s announcement that it is to close its digital radio station 6 Music, the next song on the station had barely kicked i...
Read moreMPs in trouble again thanks to Ashcroft
03/03/10
Déjà vu. Our pesky politicians have hit the headlines for the wrong reasons again. This time it’s down to billionaire Tory Lord Ashcroft, who has landed his party in hot water af...
Read moreFacebook vs Twitter – should you choose?
02/03/10
Facebook and Twitter have become a global phenomenon, transforming the way we communicate both on a professional and a personal level. But which one is more effective? A Daily Telegraph reporter re...
Read morePR stunt laid bare
01/03/10
Here at Viva Towers, we like creative campaigns that are a bit out of the ordinary. Hitting the headlines this morning is the PR stunt that saw thousands of people shed their clothes to take part in...
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