Wednesday, 22nd of February 2012
Soup firm faces fury
Fresh soup brand, Covent Garden Food & Co, are receiving a bucket load of negative publicity today after revealing their latest competition had no winner.
The brand offered its customers the chance to win a cheque for £500,000, which was marketed as a chance to buy their own small farm and live their dream.
However, it would seem as though there was no winner and all 260,000 entries lost out on the prize; the one lucky person who bought the carton which contained the unique code on their packaging didn't enter it on to competition page of the website.
Angry customers vented their frustration on the company's Facebook page after the soup firm announced "no one was lucky enough to win themselves a farm this time round.” One customer wrote: "I suspect that the hope with these type of competitions is that the winning carton is thrown away. After all, what proof is there? Very disappointing and certainly wouldn't encourage me to buy the product."
Never has the phrase ‘you win some, you lose some’ been more apt. Yet despite this age-old mentality this incident has definitely left a bad taste in many of Covent Garden’s customers’ mouths.
Here at Viva we suggest Covent Garden Food need to counteract the negative PR with something positive. Maybe they could make a charitable donation to a rural charity or donate soup to ‘soup kitchens’ all over the country, or simply send vouchers to all those customers who entered the competition. A small gesture would go along way to restoring a bit of faith in the brand.
