Charging For Online Content
26/02/10
The Manchester Evening News is to experiment with charging for online content for the first time with a new supplement. Is this a case of trying to shut the stable door once the horse has bolted...
Read moreFootball Swots
25/02/10
Footballers have been given a hard time of it lately. So here at Viva we thought we’d dispel a misconception that the average professional footballer is as thick as two short planks.&nbs...
Read moreRoman Law
24/02/10
Roman Abramovich has warned his misbehaving players to stop dragging the club’s name through the mud. It seems to us the owner is doing a pretty good job of single-handedly damag...
Read moreThe Wonders of Publicity
23/02/10
The largest cinema chain operator in the UK, Odeon, is boycotting screenings of Tim Burton's 3D adaptation of Lewis Carroll's Alice in Wonderland in protest at Disney's plans to release it...
Read moreTiger Transgressions
22/02/10
Golf star Tiger Woods has broken his silence for the first time since revelations about his private life made headlines in November. But is this apology a case of too little too late for brand T...
Read moreSitting in judgement
19/02/10
Talking with your foot in your mouth is certainly an art form Tory MP Nicholas Winterton has mastered! Whilst trying to defend his rant about MPs not being allowed to travel first class, he m...
Read moreOffensive or unacceptable?
18/02/10
Jan Moir’s Daily Mail rant about the death of Stephen Gately has now entered the record books as the most complained-against newspaper article in the history of British journalism. The article,...
Read moreRebuild A Bad Rep
17/02/10
Toyota, Woods, Terry, Vernon, Cole take note… The best way to limit the bad PR from a damaging story is, of course, to keep it out of the news (almost impossible)– so failing that here ...
Read moreEthics and PR: Not an oxymoron
16/02/10
PR and ethics? Are you sure you heard correctly? Yes, and yes again. Here at Viva we believe successful public relations hinges on the ethics of its practitioners. An article in the latest PR Week...
Read moreSelling Off The Family Silver
15/02/10
It’s no exaggeration to say that regional newspapers are facing one of the most challenging periods in their history. The shift to the internet and the loss of advertising revenue has led ...
Read moreTweeting Your Respects
12/02/10
News about the apparent suicide of Alexander McQueen has spread across Twitter like wildfire. The British fashion designer was found hanged at his central London home yesterday and is believed...
Read moreNestle fight back after online attack
11/02/10
We may have seen the reputations of Toyota and John Terry take a nose-dive in the past couple of weeks, but food giant Nestle has been fighting criticism for 30 years. The Swiss firm has faced yea...
Read moreToyota's next move
10/02/10
It may only take 30 minutes to fix the faults on the millions of Toyota cars that have been recalled, but the damage to its reputation is likely to take a lot longer to repair. The Japenese car gia...
Read moreDave's democracy don't get our vote
09/02/10
David Cameron grabbed some more pre-election headlines by announcing plans for what has now been dubbed Facebook democracy.Get 100,000 people to back a petition and it could be debated in Parliament. ...
Read moreCynical souls or crocodile tears?
08/02/10
Our fiercely private Prime Minister has hit the headlines after openly crying in front of TV cameras when talking about the death of his baby daughter. There has been a mixed response to Gordon Br...
Read moreFootballer With Dignity
05/02/10
ACCORDING to today’s national newspapers, it’s D-day for John Terry, who faces a make-or-break meeting with Fabio Capello to determine his future as England captain.It’s the latest t...
Read moreShame-faced MPs in the headlines again
04/02/10
It may have been a year ago since Expense-Gate first came to light, but there are bound to be a few shame-faced politicians today. A fresh attack has been launched as the final report over who has b...
Read moreShock tactics missing the point
02/02/10
We’ve all seen the graphic adverts warning us about the dangers of smoking, drinking and dangerous driving. Alarming as we may find them, there is much debate about how effective they are in c...
Read moreShould Terry resign?
01/02/10
One person who certainly hasn’t had a good weekend is England football captain John Terry. He is the latest high-profile sports star to hit the headlines following allegations that he has been...
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