Never Let The Facts Scare You
31/03/10
There is an old newspaper maxim — never let the facts get in the way of a good story. Well sometimes this stance is downright dangerous.Today there’s a real non-story hitting the airwaves ...
Read moreCuts will need to be explained
30/03/10
With the nation owing billions it's no surprise to read stories like today's news that around 750 jobs are to be axed at Salford Royal Hospital over the next three years — though it may ...
Read moreTories attack PM in latest campaign
29/03/10
The General Election is almost upon us. Over the coming weeks, we’ll be bombarded with information and propaganda from the leading parties in a desperate bid to win votes. Things have alread...
Read moreTories attack PM in latest campaign
29/03/10
The General Election is almost upon us. Over the coming weeks, we’ll be bombarded with information and propaganda from the leading parties in a desperate bid to win votes. Things have alread...
Read moreManchester force needs reputation rebuild
26/03/10
The verdict into the inquest of PC Ian Terry who was fatally injured during a training session leaves the Manchester force – the GMP — with serious reputation and trust issues.The jury rul...
Read moreMirror vs Sun take on the Budget
25/03/10
The hot topic in today’s national press is yesterday’s Budget. We picked up two of the biggest tabloid newspapers on our way in to Viva Towers and, unsurprisingly, opinions are divided. ...
Read moreChinese burns for Google
24/03/10
Google has fallen out with China, and it seems, the Chinese have fallen out with the search engine giant. The company’s recent talks with the Chinese authorities broke down this week and Googl...
Read moreAnother day, another political scandal
23/03/10
A dark cloud hangs over Westminster this morning following the news that three former Labour ministers have been suspended over lobbying claims. With the general election looming, claims that the e...
Read moreFacebook lands Nestle in a spot of bother
22/03/10
It is only a matter of weeks ago since chocolate makers Nestle set up an online campaign to try and restore its reputation (have a look at our blog http://www.vivapr.co.uk/Blog/11_Feb_Nestle), but t...
Read morePR disaster tests faith
20/03/10
So the Pope finally says sorry for a very unholy story about priests in Ireland. About time. It’s a tale that the Catholic church has handled incredibly poorly. The attempted cover up by the cle...
Read moreMark Owen’s Said It All – and it seems to have worked
18/03/10
Take That star Mark Owen’s detailed confession of his affairs appears to have been the right PR move. Unlike John Terry, Ashley Cole and Tiger Woods, whose reputations – and careers &nda...
Read moreShould climate change ads have been banned?
17/03/10
If you are going to spend thousands on a global advertising campaign, it’s a good idea to get the facts right. Something the government is probably wishing they had done after two of their adv...
Read moreCan Burnley's Children's Ward be saved?
16/03/10
Angry critics have vowed to fight the latest controversial decision to move another service at Burnley General Hospital to Blackburn. When the A&E department was moved three years ago, the resu...
Read moreToyota's stalled reputation
15/03/10
Here’s another great example of the phenomenon that is social media. Toyota is desperately keen to repair its image following the recall of millions of its motors, and has turned to Twitter ...
Read moreRed Knights have Becks appeal
12/03/10
DAVID Beckham’s ability to influence a football match might be starting to wane but his influence off the pitch remains as powerful as ever. If you’ve got a cause that needs promoting, ...
Read moreGMP's reputation under threat
11/03/10
The sun may be shining this morning – but it is far from a bright day for Greater Manchester Police. Today’s headlines reveal that GMP has been officially labelled the second worse force...
Read moreViva's quote of the week
10/03/10
Attention: John Terry, Ashley Cole , Tiger Woods – take note: “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that you will do things different...
Read morePR stunt leaves shoppers short-changed
09/03/10
The promise of free cash was too good to resist for shoppers in Manchester, and turns out it was also too good to be true. Hundreds of people were invited to grab what they thought was £5,00...
Read morePower of the media
08/03/10
More than 17 years after the horrific murder of two-year-old James Bulger, the case is back in the headlines. The criminal justice system is facing increasing pressure to reveal the reasons why one ...
Read moreNever Judge A Book
05/03/10
NEVER judge a book by its cover – or so the saying goes.However, the reality is we all do to some degree.Take Tony Blair’s soon-to-be-published tome, The Journey.It’s the most eagerl...
Read moreWill social media save the Joy of 6?
04/03/10
Is the power of social media set to prevail once again? Following the BBC’s announcement that it is to close its digital radio station 6 Music, the next song on the station had barely kicked i...
Read moreMPs in trouble again thanks to Ashcroft
03/03/10
Déjà vu. Our pesky politicians have hit the headlines for the wrong reasons again. This time it’s down to billionaire Tory Lord Ashcroft, who has landed his party in hot water af...
Read moreFacebook vs Twitter – should you choose?
02/03/10
Facebook and Twitter have become a global phenomenon, transforming the way we communicate both on a professional and a personal level. But which one is more effective? A Daily Telegraph reporter re...
Read morePR stunt laid bare
01/03/10
Here at Viva Towers, we like creative campaigns that are a bit out of the ordinary. Hitting the headlines this morning is the PR stunt that saw thousands of people shed their clothes to take part in...
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