Air brushing your way into a PR crisis
28/08/09
Software supremos Microsoft got themselves in a spot of bother yesterday as a result of some suspicious airbrushing. The company apologised after the picture, showing employees sitting around a desk h...
Read moreGood nurses overshadowed
27/08/09
This is a tricky one because I woke up next to a nurse this morning. My wife. The radio headlines were depressingly familiar. A report from the Patients Association highlighting accounts of "appalling...
Read moreBin busker sounds rubbish!
26/08/09
OK, he might not sound rubbish, but he’ll certainly smell like it! The street artist has been entertaining passers-by in Cambridge, by cramming himself into a council bin with his trusty guit...
Read morePublicity awards flushed with success
25/08/09
Having your face printed on rolls of toilet paper would arguably not be many people’s first choice of achieving publicity. But it’s worked for one comedian who’s been nominated fo...
Read moreHere's how not to advertise
24/08/09
Here at Viva Towers, we couldn’t help but share a bit of a giggle when we stumbled upon this photo, with the article: ‘Traditional shopping is still alive in Darwen’. Judging by ...
Read moreGovernment not in students' good books
21/08/09
Thousands of A-Level students yesterday were left bitterly disappointment when their dreams of going to university were dashed – because there aren’t enough places. Not great news for P...
Read moreWill Tory plans to treble tax tackle binge-drinking?
20/08/09
The Conservatives have announced plans to triple the tax rate on alcopops and strong lagers in a bid to crack down on the nation’s binge-drinking culture. The binge-drinking epidemic has been...
Read morePolicing Public Trust
19/08/09
PR revolves around reputation; how your brand is received and perceived by its publics. Managing, maintaining and ultimately enhancing reputations is our job and something we look to achieve with all ...
Read moreKerry frozen out by Iceland
18/08/09
It’s not a great week for Kerry Katona – after being splashed across the front pages of national newspapers allegedly snorting cocaine, she’s now been sacked as the face of superma...
Read moreTime to stop pigging out on your ham sarnies
17/08/09
As you tuck into your ham sandwiches this lunchtime, the last thing you’d probably think about is what damage it could be causing – unless you read the headlines this morning. Parents in...
Read moreOverblown reputations kick-off
14/08/09
Sorry Newcastle fans but the football season proper starts tomorrow. Question is, does the Premier League merit the title as ‘best league in the world’ or is that reputation just an overbl...
Read morePolitician’s putting their foot in it again
13/08/09
Those pesky politicians have been putting their foot in it again – this time for complaining that MPs have to ‘live off rations’ since the expenses scandal. It was Conservative MP...
Read moreAre guilt tactics stronger than shock?
12/08/09
We all know how important it is to wear a seatbelt. Yet so many people are still risking their lives by not belting up, according to a new survey. We’ve read the facts and seen graphic images...
Read moreNaked truth about communication
11/08/09
Stunt based PR campaigns can easily backfire, particularly when it involves 999 members of the public parading through central London in the nude. But when airline company Aer Lingus wanted to raise...
Read moreAll power to the mighty Seth
10/08/09
Seth Godin’s blog today poses a good question — Who spreads your word? Who is it that refers the most work to you?What’s the right answer – well the answer is, there probably i...
Read moreSo long swine flu
07/08/09
Swine flu has been in and out of the news for months. By now, if you’ve been lucky enough to escape being a victim of the ‘pandemic’, you’re likely to have encountered someon...
Read moreCelebrities – the best way to achieve publicity?
05/08/09
Here’s a great example of celebrity endorsement. Actor Hugh Grant has given his backing to a new health website which gives information to pancreatic cancer sufferers – in memory of his ...
Read moreMPs can't grasp the use of Facebook
04/08/09
Those naughty little MPs have come under fire again – this time for not using social networking site Facebook to communicate with the public. More than a quarter of politicians now have a Fac...
Read moreBritish public trust shaken
03/08/09
Our country’s trust in the establishment has deteriorated in the past six months, in direct contrast to other nations, according to a recent survey. Of the 1000 people surveyed by Edelm...
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