Viva. PR

• Who?
• What?
• Why?
• Where?
• When?
• Blog?

• Case Studies

  • Alder Grange: Top Class Results
  • Blackburn College
  • Belfry EcoPod
  • The JJO Journal: Spreading the news
  • Lanway
  • Maysand: Power behind the stone
  • Architect Your Home: The plan
  • Mulderrigs: A national campaign
  • Hurstwood: Building a proflie
  • Jack Ross: City image adds up
  • Bolton Wanderers: Team players
  • Sean Ruane: Headline act
  • Hyndburn Life: Partnership role
  • Community and Business Partners
  • Jo Tabiner: Start up success
  • Reebok years brought to book

• Belfry EcoPod

  

  Project

  Keith Rimmer, Managing Director of Warrington-based Belfry Group, devised an innovative heating system, called The EcoPod, which was developed with the specific intention of alleviating fuel poverty in high-rise buildings. In essence, it’s a cascade boiler system, which reduces carbon emissions and fuel bills by more than 40 per cent. It also contains a bespoke Building Management System (BMS), which helps to protect vulnerable residents. 

  Objective 

  The EcoPod was a brand new product – the like of which had never previously been seen. As a result, very few people knew about it when it first hit the market so Belfry enlisted Viva’s help to raise brand awareness.

  Strategy

  We needed to create a ‘buzz’ around the EcoPod and raise its profile in key trade and industry publications. This is an innovative product, using the very latest cutting edge technology. Our job was to convey the key benefits to customers, and position it as a market-leading product.

  One of the key planks of our strategy focused on awards. We needed to identify relevant industry awards, which Belfry could enter, and then help them put together winning submissions that were guaranteed to wow the judges. This involved developing strong case studies, which highlighted what an amazing product the EcoPod is. 

  We also developed a series of press releases on the back of the case studies, which we sent to a targeted list of media, both regionally and nationally. 

  The Result

  Within months of starting work with Viva, the EcoPod was shortlisted for three awards at the H and V Awards in London – the heating and ventilation industry’s equivalent of The Oscars. This provided a great vehicle for some pre-event publicity. Belfry then went on to scoop two of the awards – Project of the Year and Environmental Initiative of the Year – which provided us with an even greater platform to start shouting about the EcoPod. Thanks to those award wins, and the ongoing case study and press release work we are carrying out on Belfry’s behalf, the EcoPod is now firmly established in the marketplace and seen as a genuinely innovative product. 

  They say: “Well, what can Belfry say about Viva?

   

  Very professional...they will never let you down.

  Intelligent...great ideas.

  Versatile...always there for you.

  A...pleasure to work with!

  That’s Viva. But most off all ‘Wow’ - you did it for Belfry Group and the Ecopod!”

  
  

  Keith Rimmer, Managing Director, Belfry