PR triumph for Sainsbury’s
02/02/12
For retail businesses, good customer servi...
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03/02/12
L’Oreal’s latest advertising campaig...
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The world’s gone blogging mad. But if you feel a little caught in the headlights, here’s an explanation of the phenomenon and how we can help. Blogs are a way of collecting links to webpages and sharing thoughts and ideas with people online. Yawn, yawn. 'So what?' I hear you say. Well, blogging can also be good for business too. Journalists check them out, they boost your website’s appeal and help give you a voice.
It’s an informal way of talking to your clients and other businesses. They get to see your creative side, or your expertise, and it also demonstrates you have your finger on the pulse of modern communications. The quick and easy format of a blog makes it simple to publish a lot of content. Search engines like Google love lots of new content with plenty of internal links, which means your rating will soar.
Blogs can also easily contain links back to your website, and driving traffic to your website is always good for business. All you need to do is get writing…
Of course you could always get someone else to do it. We’re pretty nifty at writing blogs, so if you’re short of creative inspiration, time, or both we can develop a style that’s right for you and take you to the blogosphere and beyond!
03/02/12
L’Oreal’s latest advertising campaig...
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