Viva. PR

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• Darlings

  For a profession which is all about reputation management, PR has sometimes suffered its own image problems.

  There are some who imagine we all live in an Ab-Fab world of champagne lunches and partying all night with a footballer's floozy.

  Viva's ethos is completely different. We believe in an honest day's work. We are serving Manchester for goodness sake.
  

  Don't get me wrong, we know how to have a good time, but the people we work with are more interested in marketing strategy, getting key messages across, and return on investment than the late night shenanigans of some brain dead reality TV star.

  PR Darlings we ain't.