Power of the media
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To grab the headlines we need to have a cracking story to tell. We hold regular meetings with our clients to gather all their news. Sometimes something is mentioned in passing that our clients might not even think is news but to our highly trained ears it is a stroke of brilliance. That’s why face-to-face meetings are so important, so we can pick up on things that we know will make a good story, and our clients can bounce ideas off us to their heart’s content.
Once we have formed an initial good idea, we set about writing imaginative and carefully targeted press releases. We might unleash these on a few handpicked journalists to begin with, who would prefer to have the story before anyone else.
Then we let the story go far and wide to any journalist who’s interested in your sort of news.
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