Power of the media
08/03/10
More than 17 years after the horrific murder of ...
Read more…….stories are what journalists love. One of the first things journalists are taught at journalism school is that human interest stories are what editors are looking for.
If you flick through any newspaper or magazine, you will notice the vast majority of the lead stories are about people.
Of course there are exceptions to every rule but, generally, this is the way newspapers work. Think about it. When a bomb goes off, how is this reported?
The number of people killed or injured is always the first sentence. And because newspapers and magazines are writing for the kind of people they are writing about, it is pointless trying to push something to them that your average man on the street –bin men, nurses, lollipop ladies – has zero knowledge of (the exception here is specialist and trade magazines who do know what you are talking about).
Maybe if newspapers were thousands of pages long they could cover every subject for every person, but the reality is the exact opposite.
Pressure for newspaper space is intense. Every day and week stories are axed because there is simply not enough space to fit them in. So when you're competing for column inches with stories about murders etc, you can see that we need to be coming up with decent stuff journalists will be interested in.
09/03/10
The promise of free cash was too good to resist ...
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