Viva. PR

• Who?
• What?
• Why?
• Where?
• When?
• Blog?

• Words

  • Press Release
  • Innovative
  • Media
  • Stunned
  • Hot News
  • Image
  • Ethics
  • Lobbying
  • In Control
  • Human Interest
  • Branding
  • Planning
  • Case Study
  • Editorial
  • Scandal
  • What we do
  • Newsdesk
  • Press Conference
  • Story
  • Headlines
  • Survive
  • Statement
  • Blogging
  • Copywriting
  • Key Message
  • Hostile Questions
  • Spike
  • Scoop
  • Unbelievable
  • Celebrity
  • Darlings
  • Keywords
  • Language
  • Horror
  • Googled
  • Opening Opportunities
  • Twitter
  • Viva Sport

• Innovative

  Meeting with client...

  Me: So what's new?

  Client: We have developed a new biscuit/cash shuffling service/trunks for elephants...No-one has ever done it before.

  Me: Wonderful. Let's do a dance of joy!

  Client: Erm...not sure about the dance thing. Are you serious?

  Me: Well, no but you have made a PR chap very happy as we have the perfect angle to make journalists interested in you and thus boost your profile.