Viva. PR

• Who?
• What?
• Why?
• Where?
• When?
• Blog?

• Words

  • Press Release
  • Innovative
  • Media
  • Stunned
  • Hot News
  • Image
  • Ethics
  • Lobbying
  • In Control
  • Human Interest
  • Branding
  • Planning
  • Case Study
  • Editorial
  • Scandal
  • What we do
  • Newsdesk
  • Press Conference
  • Story
  • Headlines
  • Survive
  • Statement
  • Blogging
  • Copywriting
  • Key Message
  • Hostile Questions
  • Spike
  • Scoop
  • Unbelievable
  • Celebrity
  • Darlings
  • Keywords
  • Language
  • Horror
  • Googled
  • Opening Opportunities
  • Twitter
  • Viva Sport

• Newsdesk

  The stress centre of the operation: the newsdesk. Talk to one of these fine people before a looming deadline and you may notice a certain lack of manners.

  Don't worry. It's not you or what you had to say. They would speak to their grannies like that too.

  Knowing when and how to pitch your story is important. Journalists don't have time to explain why your story failed to make the cut. We wouldn't advise using the old, 'Just Checking You Had Got It' approach either, unless you had a real gem you could guarantee they'd be interested in. News editors receive 100s of stories a day. If everyone made the same call — well, do the maths. Do you think it's going to make you more or less popular with the news editor of the day?

  So what works?

  A good angle. Tightly written. Good copy. It has to be relevant to the radio station or newspaper you are sending it too. Crack that checklist, make sure you are sending it to the right person, at the right time, and you are well on the way.