Viva. PR

• Who?
• What We Do
• Why?
• Where?
• When?
• Blog?

• Words

  • Press Release
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  • Twitter

• Story

  So you want to know the secret of good PR?

  1 You need a good story. The biggest, the newest, the first. But that's not all. 

  2 You have to get your timing right. Knowing when to put out a release, and when to avoid doing so, means having an understanding of a news diary.

  3 You also have to get your audience right. Regional media is parochial for a very good reason, whereas niche trade papers demand an understanding of their world.

  Want to know the first rule for every 'sane' media outlet?

  Make a profit.