Compare and contrast
01/09/10
Exhibit A: "Done for rest of summer!! Man of the W...
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So you want to know the secret of good PR?
1 You need a good story. The biggest, the newest, the first. But that's not all.
2 You have to get your timing right. Knowing when to put out a release, and when to avoid doing so, means having an understanding of a news diary.
3 You also have to get your audience right. Regional media is parochial for a very good reason, whereas niche trade papers demand an understanding of their world.
Want to know the first rule for every 'sane' media outlet?
Make a profit.
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