Compare and contrast
01/09/10
Exhibit A: "Done for rest of summer!! Man of the W...
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Much has been said about the impact of social networking, some of which celebrates its innovation, some let’s just say, doesn’t exactly sing its praises
Emperor's New Clothes? Or great way of keeping in touch? Here at Viva the jury is out but the way we look at it, sites such as Twitter, Facebook and Bebo have revolutionised the way we communicate on both a personal and professional level, and dismissing that power is foolhardy.
In 2009, when Twitter grumblings had just surfaced, we saw how effective social platforms such as Twitter could be. The controversy surrounding the result of the Iranian election found its voice through the internet and in particular Twitter. The American company even delayed maintenance on the site so young Iranians could continue their own style of citizen journalism.
It’s examples like this which signal the future direction of communication and news gathering on the international stage. In order to adapt to these changes, PR companies and journalists alike have set out their stall, keen to embrace social networking as a new tool of the trade. For PRs it changes the rules of interaction with journalists, forcing us to be that extra bit creative and adventurous to tantalise our Journo friends.
Even here at Viva Towers we’ve started to tweet our own tune. Come have a see... www.twitter.com/vivatweets and follow us.
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