The Illusion Of Social Media 23/06/2017 - 15:35
Social media is a funny thing, isn’t it? A relatively new creation (I grew up without a mobile phone or internet access myself – can you even imagine such a thing?) yet it’s now a platform that plays a huge part in most of our personal and professional lives.
Meet. Eat. Debate. 05/06/2017 - 14:45
Every quarter Viva helps to organise a networking event for businessmen and women in the Lancashire area, alongside Cassons Chartered Accountants and the East Lancashire Chamber of Commerce.
To mark the 5th birthday of Meet & Eat we're shaking things up a little with a new format and re-launching as Meet. Eat. Debate.
We'll still be meeting and eating in the Rossendale valley, but each event will now feature a topic which affects business, commerce and industry with a panel of experts who will share their knowledge, thoughts and experiences with you.
You'll also have the opportunity to join the debate, ask questions and network with like-minded business people over breakfast.
Our next event will focus on international trade and will take place on Thursday 15 June from 8am - 10am at St Mary's Chambers, Rawtenstall, BB4 6QX.
- The panellists who will be discussing international trade will be: Laurie Thomas, Managing Director of Blackburn-based Vision Support Services which supplies luxury, performance and specialist textiles to over 6,500 customers in 84 countries, including half the world's 10 biggest hotel chains.
- Mandy Lockett, International Business Director at the East Lancashire Chamber of Commerce, who, with her team, provides a wealth of guidance to Lancashire's international traders
- Morgan Rothwell, Director of D&M Creative Ltd in Burnley, which provides a broad range of creatively driven projects; including corporate identity, website design, branding and advertising to clients all across Europe and in Australia and the US.
The panel will be hosted by Les Nutter, Managing Partner of Cassons.
We'll look forward to seeing you there!
Meet. Eat. Debate. is hosted by East Lancashire Chamber of Commerce,Cassons chartered accountants and VIVA PR.
Presentation skills - top tips 21/04/2017 - 12:23
Does the thought of giving a presentation in front of a room full of people fill you with dread? Do your palms start dripping with sweat and does your mouth become drier than a camel’s armpit at the sheer horror of having to stand up and talk confidently and convincingly to your audience?
Time to Volunteer! 21/03/2017 - 16:38
Time. It’s such a precious commodity. Imagine if you had a bit of spare time up your sleeve to do something rewarding - help out people in the community, look after neglected animals or spend some time doing good to improve your environment – that would be great, right?
How teachers can tackle Twitter, the school guinea pig of social media 15/02/2017 - 12:52
For teachers, being asked to look after the school’s Twitter account must be a bit like being asked to look after the class guinea pig over half term. You’ve got to feed it, give it something to keep it stimulated, engage and play with it and above all – DON’T KILL IT!
In it to Win It 26/01/2017 - 16:31
Let’s face it January isn’t exactly the most exciting month of the year.
It’s dreary wet and dull, and although you’ve survived Blue Monday (16th January), notoriously the most depressing day of the year, most businesses are still in the post Christmas slump.
So why not make the most of the quiet time to take stock, and pave the way for successes in the coming months.
Let’s rewind a couple of weeks and you may recall the news was full of La La Land and Meryl Streep’s powerful acceptance speech at the Golden Globes.
You maybe wondering what the connection is? Let me join the dots for you …..Emma Stone, Ryan Gosling and Meryl Streep didn’t gain their successes from work they did overnight. Their hard work took months, even years of dedication.
But that wasn’t the end of the game. They were then recognised for their achievements by an official body – the Golden Globes.
Let’s face it, in the business world you are unlikely to be nominated for an award by a third party. So why not put yourself forward?
And if shouting about your achievements isn’t your cup of tea, then that’s where a good PR company can come in.
In PR we are trained to see things from a different perspective. We can recognise your strengths and specialist skills that you may take for granted. Not only that, but we can tell a good story and write it in an expert way that helps make you look even better.
At Viva we’ve helped dozens of our clients take home top accolades.
It goes without saying that winning awards brings with it a number of benefits. It helps you to reflect on your success and set out where as a business you want to go now – something that often gets lost in day-to-day work.
It also helps you to measure your performance by assessing your work against your competitors. It also generates positive PR which will help you gain more business in coming months and years.
And don’t forget it also gives you a chance to attend an awards ceremony where you can let your hair down, and network with other successful businesses.
So what are you waiting for? January is the perfect time to get those award entries primed and ready to submit.
For more events across the North West, look here
Be a social media master in an Insta 06/01/2017 - 16:51
“Instagram? That picture app? That can’t help me with my business.”
Businesses know that being on social media is now ‘the norm’, but not many allocate the time and manpower necessary to make it a valuable way of bringing in additional revenue.
PR Moments of the Year 23/12/2016 - 12:32
2016! Man what a year. Shock political victories, a mass of sudden celebrity deaths — including three music icons David Bowie, Prince and Leonard Cohen — and to cap it all Danny Dyer finds out he’s royalty on Who Do You Think You Are? As the end of the year rolls closer, we take a look back at some of the best and the worst PR moments of 2016.
Our Manchester Christmas 13/12/2016 - 13:37
This year instead of giving Christmas cards we decided to give to the homeless. Rather than just clicking donate, we went into Manchester city centre on a damp December afternoon and spoke to a few of the people who were on the streets. We took people on face value, offered them a brew and something to eat and then started chatting. Here are some of the people we met.
Don't go chasing Scarlett just yet 12/12/2016 - 12:57
A week ago a young woman who’s famous for watching TV won the programme that’s set in the jungle. You know the one with those Geordie comics. In case you missed it Scarlett of Gogglebox fame won the I’m A Celebrity final and has been all over the traditional press ever since.
Move over President Trump — Lancashire is a coming! 10/11/2016 - 10:41
On the day America elected – and rejected – its controversial new President, Lancashire boomed out one of its biggest rah rah calls to date.
Why don't you want to pay me for my ideas — they took years to make 28/10/2016 - 08:23
It’s when I’m driving that I find the best ideas pop into my head. Then I spend the rest of the journey desperate to keep the flame alive and stop my mind from wandering. Part of my brain is carrying out the technical manoeuvres required for getting from A to B, the other trying to bring a creative thought to life. The world is rushing by and my imagination is working overtime. My own private ideas factory on the M60.
4 ways to give your business week the perfect kick start 04/07/2016 - 08:52
Morrissey may have crooned that Every Day Is Like Sunday but sorry Mozzer, it’s not any more. Thanks to social media every day has its own label. There’s Transformation Tuesday, Throwback Thursday and my own personal favourite Wine Wednesday.
The 80’s Throw Forward! 29/04/2016 - 15:54
I love an 80’s reference as much as the next person (…born in the general vicinity of 1979) but the term ‘Prosumer’ seems like something that came along with the millennials (…born in the general vicinity of 1982, hence becoming adults in 2000).
BWFC new chairman meets press for first time – and fails 12/04/2016 - 17:53
The club I’ve followed for donkey’s has just been relegated, this miserable season plods on and the new chairman Ken Anderson has finally made his bow in front of the media.
Mean Girls PR 08/04/2016 - 12:22
On my first day working in PR I was told by a freelance photographer that I probably didn’t have what it takes to be in the ‘PR game’. I’d been a professional writer for lets-just-say-umpteen years and have worked in every medium from radio journalism to Hollywood movies but I was still lacking. My problem, apparently, was that I was brunette, on the wrong side of 24 and had no ambition what so ever to marry a footballer.
Cruyff: My Thoughts 24/03/2016 - 14:06
When I was 8 I was enthralled by the World Cup in West Germany. It was the first one I could really remember (though my claim to fame is that I made it into Townleys Maternity Hospital in Bolton just in time to catch Bobby More claim the Jules Rimet Trophy at Wembley in 66).
Content marketing? 23/02/2016 - 15:26
Getting your marketing right has always been fundamental for any business. But unless you’re a marketing professional it’s hard to keep on top of the trends, the websites, the apps, the tools and the latest thinking from the gurus. Even when you are in the trade it’s tricky.
Social media master class: Learn to know who 19/11/2015 - 14:09
Social media platforms have been used by so many brands to ‘go viral’ and it often seems like their success is an accident. But actually the vast majority have been meticulously planned and are part of strategic thinking. The good news is that any brand can think like the pro’s.
Top 3 PR campaigns that caught our eye 17/11/2015 - 13:52
Marketing campaigns are everywhere in our day to day lives. But in an age when we fast forward the TV and skip over the pages of our magazines, it takes something special to stand out from the crowd. Here are three campaigns we loved…
You can still dunk in the dark 14/10/2015 - 10:03
Imagine customers shouting: “We want this and we want to see it right now!” Well that’s the world we are in. The speed and status of social media has lead to real time marketing becoming a necessity.
Celebrity Squares, making us Famous-for-Being-Famous 07/10/2015 - 15:17
Why do celebrities go on Strictly Come Dancing? The sequins? The lycra? The exercise? A love of dance? Or is it the spotlight?
Low letter list celeb that may be past their prime, mostly Z listers, are attracted to reality TV shows to fire them back into the spotlight – Strictly Come Dancing is just one example of many celeb shows we have come to love.
Daily Mirror's paper hat attack on The Sun: embarrassing PR stunt? 21/08/2015 - 13:25
A war of the tabloids was launched this week, with The Daily Mirror waging a marketing attack on its main competitor with a ‘Sun Protection’ campaign, on editions in London. But was a specially printed cover that can be folded into a paper hat which has a dig at The Sun the best way to win back readers?
Top five tips to avoid potential blunders when writing a good blog 19/08/2015 - 09:13
Writing a blog is all about strategy. There’s no use just harping on about something if it’s irrelevant to your audience. Writing a blog for the sake of writing a blog is a pointless exercise and will get you nowhere.
Man Utd new kit launch - a hit with the ladies? 07/08/2015 - 14:48
You could probably hear the social media storm approaching Manchester United fans’ Surrey heartland when the club launched its new fan kit for the season this week, including a top designed especially for the ladies.
But is its plunging neckline a sexist slip-up or does it appeal to the female masses who are likely to buy and wear it?
Taking PR Advantage of Globally Recognized Events 30/06/2015 - 08:36
If you’re still suffering from a Glastonbury hangover, don’t worry because Wimbledon’s here to help you recover. So, let’s put away the wellingtons and pull out the strawberries and cream. From sponsorship to product placement, events like Glastonbury and Wimbledon are full of marketing opportunities for businesses and brands.
In the driving seat 22/06/2015 - 15:19
Top Gear has never had it so good. The endless media coverage about Jeremy Clarkson leaving and then the speculation about who was going to take his job, culminating in Chris Evans’ appointment last week, has sky-rocketed the show even more prominently into the spotlight.
Millions of fans will no doubt tune in when the show is back on our screens in March to see if Evans has what it takes to step into the breach.
Being human 10/06/2015 - 09:06
I grew up in Staffordshire, only a short drive from Alton Towers, and it’s fair to say ‘Towers’, as it’s known locally, looms large in life there: lots of my friends had weekend and summer jobs at the park and our 6th form leavers’ party was held in a restaurant on the site.
Social Media Account Exec 08/06/2015 - 10:21
Expanding workload means Viva is on the hunt for a new Social Media Account Exec.
The ideal candidate will be skilled at using social media to help clients meet their objectives. You'd be managing a range of different clients' channels on a daily basis. There will also be a requirement to assist Account Directors with developing strategy campaigns for current and future clients. At the same time we are also looking for an intern with social media skills to join the team,
The role will include:
- Researching and producing content for social media channels and industry blogs e.g. generate news stories around a specific client or event
- Writing and editing of press releases.
- Working with graphic designers and videographer to develop campaigns
- Producing reports for clients.
- Joining client meetings to create client briefs.
The ideal candidates has:
Desired skills, experience and personality:
- Educated to degree level.
- Experience managing social media channels; ,2/3 years
- Strong written English.
- A hardworking and enthusiastic approach to work.
- Good people skills in order to communicate effectively with press contacts and clients alike.
Salary £18,000-£22,000 depending on experience
Based: Old Pickle Factory, Radiant Works, Rawtenstall, BB4 8EW
Intern Role 22/05/2015 - 15:04
Viva has an opening for an intern.
About the job: This is a 6-month paid internship with the potential to convert to a full time position. Many of our previous interns have gone on to gain careers with Viva. We believe in growing our own.
Tom's magnificent 7 06/03/2015 - 09:46
The press release. Designed to maximise interest about events or products with engaging news angles. Their importance can’t be understated, and are still recognised as a vital PR and marketing tool in the social media era, despite headlines declaring that ‘the press release is dead’. But what makes an engaging press release? After a thorough scouring of the internet, here are 7 top tips from a variety of newswire experts.
Fingers on your buzzers 27/02/2015 - 16:30
“April is the cruellest month” according to T S Eliot. I don’t know about you, but I reckon February’s pretty harsh too. Still, it's short, it’s almost over and you can almost smell spring in the air, unless you’ve got a cold. And what’s that shining like a beacon of light as March hoves into view? Why, it’s the Viva quiz of the month of course!
6 of the best Press photography tips 02/02/2015 - 10:28
A high quality photograph can make or break a story. Therefore when we had the chance to be visited by from Neil Johnson, head of photography at the Lancashire Telegraph, we leapt at the chance to pick his brains. While he gave us enough tips to fill a small book, we’ve narrowed down what we found to be the top 6 and listed them below.
So you think you know about stuff. The News Quiz 28/01/2015 - 10:26
5 Killer Tips To Max Out Media Attention 21/01/2015 - 16:22
One of the many tasks in PR is writing a killer press release. One which stands out from the crowd and shouts out to get noticed in a journalist’s over-flowing inbox. So how do I make sure my press release is picked up and actually printed in a newspaper, website or posted on a Twitter feed?
Sarah’s story: From intern to employee 09/01/2015 - 10:15
You probably have an image in your mind of what an intern looks like. And I’m probably not it. I took voluntary redundancy after working in TV for 12 years and, keen to move into a related industry where I could use my skills as a writer and communicator, decided to try PR.
The Gillathon! 13/11/2014 - 09:49
Last night we met a truck load of our clients over at Radio Lancashire as they got involved with the Gillathon! John Gillmore, Radio Lancs host, has been working away at beating the Guiness World Record for the most in person interviews conducted in a 24-hour period; all in aid for Children In Need 2014.
Academy stance could be reputation winner 06/11/2014 - 10:26
It didn’t make the papers but when I was six my mum was summoned to my school because of my hair. It was too ‘unruly’ said the head, though this was the 1970s and an era of big hair everywhere. I still feel a little victimised.
KP Caught Out 06/10/2014 - 16:15
In a development that always promised fireworks, Kevin Pietersen’s autobiography hits the shelves this week. And if the previews are anything to go by it promises to name all the names, detail all the spats, and give KP the forum to vent his frustrations that his media contacts, social media outputs, and Piers Morgan combined couldn’t provide.
Reach For The Stars 03/10/2014 - 14:18
Giving a speech to some of the world’s most renowned scientists and physicists would be a daunting task for anyone, let alone a guy of 14. However the quality of Jamie Edwards’ delivery at TEDx Cern not only garnered a standing ovation, but also led to an invitation to deliver his talk again at a TEDx event in Salford this weekend. Penwortham Priory Academy, Jamie’s high school, have thrown their support behind him and their backing is indicative of what pupils can achieve when their goals are supported.
Viva Friday Quiz! 26/09/2014 - 14:54
It’s been a long week. So if, like Ed Miliband, you’re having trouble remembering things, fear not – Viva is here to give you a quick (and fun) reminder of the week’s top news stories. Close the curtains, batten down the hatches and stick the kettle on – it’s the Viva Quiz of the Week!
The NFL - (National Foot-In-Mouth League) 23/09/2014 - 08:54
In the space of ten days the reputation of the NFL has been totally undermined by an unprecedented series of allegations. There have been 4 separate counts players beating their partners, one of their marquee players was arrested for whipping his 4 year old son with a branch, and the league had to admit that over the course of their career 1/3 of their players will suffer some form of brain trauma.
The Pleasure & The Pain Of Political PR 17/09/2014 - 15:56
As we reach judgment day and the vote on Scottish independence, the 2 campaign teams are stepping up their efforts in a final last-ditch bid to sway any undecided voters. Whatever the final verdict, it has been a fascinating process that has dominated conversations in pubs across the land, from John O’Groats to Lands End. Here we discuss some of the PR highs and lows:
A Deal With The (Red) Devil 11/09/2014 - 10:07
Manchester United has a well-established reputation of not only producing young, talented, British players, but also providing an environment in which they can develop to their full potential. From Best, Edwards and Charlton, to the class of 92. However do the recent offloads of Danny Welbeck and Tom Cleverly suggest a shift in mentality, and that 'the club's identity has been broken'?
The Power Of Video 05/09/2014 - 10:14
The power of video is becoming an increasingly potent marketing tool in the battle to cut through the noise, and a tool that’s applicable to almost every industry. Compared to other more traditional mediums, video keeps an audience’s attention better, gets the point across quicker, and can bring a story to life in a powerful, emotive way. It also lends itself to other channels, where social media campaigns and more traditional ad channels can be tied into the overarching theme portrayed through the video. Previously a good video was only a viable option for huge companies and big corporates because of the costs of professional production. However the rise in independent filming operations and the availability of top of the range equipment, has led to an environment where small businesses can create video work of high commercial quality too.
The Viva Teams Top Tips 01/09/2014 - 14:01
At Viva we’re often tasked with producing new ideas while working under looming deadlines. And testament to the eclectic mix of characters we have in the office we also have varying different tactics on how to handle these demands. Some of our favourites are documented below; see which one is most like you!
Endurance Of A Champion 29/08/2014 - 10:40
Following his disappointing, but not entirely surprising, omission from the Tour De France, it wouldn’t have been surprising to assume Bradley Wiggins’ career was on the wane. The first British man to win the Tour De France, 4 Olympic gold medals and a joint-record British haul of 7 medals overall would have been a fairly resplendent legacy for any sportsman.
How to Make Social Media Work For You 28/08/2014 - 13:36
A recent study of small businesses found that over 90% now use social media sites for networking and generating business. Used well, social media can be a great tool for building brand awareness and customer loyalty.
The Ice Bucket Challenge 27/08/2014 - 09:33
First there was the ludicrous ‘Neknominate’, closely followed by the much more reputable ‘No make-up selfie’, and now we’ve arrived at the ‘Ice Bucket Challenge’ which seems to fall somewhere between the two. The IBC (Ice Bucket Challenge/Irritable Bucket Condition) has dominated yours, mine and everyone else’s Facebook for the last month and it’s fair to say it’s polarising opinion.
Only the lonely 01/08/2014 - 10:35
Britain is in danger, apparently. The country is being plagued by an “epidemic” of loneliness most commonly found among those between the ages of 18-34: a result of social media. Britain, according to a recent ONS report, is now the loneliest country in Europe.
Caroline Doudet, whose fashion and literature blog “Cultur’elle” has 3,000 followers, has been ordered by a French judge to amend the title of her review and to pay damages to the owner of II Giardino restaurant in south-western France.
Barrowford School’s Moving Letter Goes Viral 17/07/2014 - 08:36
Lancashire primary school head teacher Rachel Tomlinson has received a tidal wave of praise from all corners of the social media world as a result of a touching letter to pupils, which went viral yesterday.
Is the UK on its way to becoming one giant fish bowl? 16/07/2014 - 11:48
So-called ‘emergency’ data legislation is to be rushed through the House of Commons today- legislation that will give the security services unprecedented access to personal phone and Internet records within the UK.
Club Banned From Making Transfers, Signs Player Banned From Playing 15/07/2014 - 15:50
The 2013/14 season was difficult for Barcelona. They failed to win any major honours, their president was forced to resign following accusations of dodgy transfer dealings, and they were slapped with a 14 month transfer ban for breaching rules on signing players under-18. Since the end of the season the manager, Gerardo Martino, has fallen on his sword, to be replaced by former player Luis Enrique. The Catalans have also lost club stalwarts Carles Puyol and Victor Valdes, and an uncomfortably high proportion of their team are approaching the end of their career. Then just in case this wasn’t enough to deal with at the outset of a new season, they have decided to sign walking PR-disaster Luis Suarez.
Never mind Germany, social media is the real World Cup winner 14/07/2014 - 16:00
The World Cup 2014 was the most talked about ever, as it broke social media records. 32.1 million tweets were sent during the hugely anticipated final last night. The most popular hashtag used was #WorldCupFinal, which was used more than a million times within a 24 hour period.
How To Get 6,000 Retweets In An Hour 27/06/2014 - 15:30
The group stage of the 2014 World Cup is over and the world’s social media sites could really use a break. Great goals, late penalty drama, shocking tackles, we’ve even seen a grown man bite someone… Maybe the last one we shouldn’t have been surprised by.
Rossall 1914 - 1918: A School At War 12/06/2014 - 15:10
Anton Maree, deputy head of Rossall School, stumbled on an amazing find when looking through the archives for information about school life during World War One – 16 letters sent to students by former pupils serving in the trenches.
Nuke kid on the news 07/03/2014 - 17:23
When clients Penwortham Priory Academy came to us in November they had a dilemma. Head teacher Jim Hourigan had agreed to fund 13-year-old Jamie Edwards’ attempt to become the youngest person in the world to make a nuclear fusion reactor – to the tune of around £2,000. That's a good PR story.
Mental torture: where do you draw the line 25/11/2013 - 13:39
I was lucky. Very lucky. Three years ago I was in Adelaide watching England destroy Australia in a hugely one-sided cricket match.
For any cricket fan an Ashes Test is the ultimate. And, after years of domination, it was clear that the once mighty Aussies were there for the taking. I sat through every ball of each of the five days. It was priceless. There was a delicious sense of pride and revenge among the England supporters.
Style Matters 07/11/2013 - 10:15
Forget Ab Fab PR can be Ab Frustrating! For most PR consultant’s your currency is newspaper clippings but from time to time your clients can cramp your style and harm your chances of getting a release in the press.
Writing style is a real issue when it comes newspapers and magazine. Daily they are bombarded with millions of words and have to filter out the genuine stories from among the dross.