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Viva PR
Outstanding Small Public Relations Consultancy Gold Award Winner

PR and Marketing
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Ray of Sunshine 12/02/2018 - 14:11

This year Viva has selected a Charity of the Year for the very first time – Rossendale Rays.

‘Rossy Rays’, as it is affectionately called by its members, is a Special Needs Swimming Club based at Marl Pits Swimming Pool in Rawtenstall, Lancashire.


In your own personal lives, how many of you have been appalled by the lack of care and attention to an order you’ve placed, or been treated like something on the bottom of someone’s shoe?




Awards season is upon us and while in the glittering world of film and tv that means red carpets and black ties, here at Viva it means putting together killer category entries for our clients. 

Caritas award

Not that it’s a hard job when you’ve got some fantastic campaigns to shout about. With the deadline looming for the PR Moment Awards, we’ve been revisiting two campaigns which really showcase our work over the last 12 months – and one is already an award winner.

The Dear Adopter campaign, which took home silver in the Not for Profit Campaign category at the CIPR Pride Awards in November focuses on our work with adoption charity Caritas Care. Working hand in hand with the charity to tackle misconceptions around adoption, we created a campaign which asked existing adopters to handwrite a letter to prospective adopters detailing their experiences.

Each letter looked at a different adoption journey and talked emotively about the realities of adoption, from post adoption depression and fear to single parent and LGBT families. The letters, which were used on the Caritas website and social media channels were also turned into audio and video clips to add an extra dimension to the campaign.

The result? A 21 per cent increase in enquiries from prospective adopters and coverage on BBC Radio 2 and in Woman and Home Magazine.

Our Awards for Brave Britons campaign for hearing specialists Amplifon was just as emotive. Tasked with bringing to life the story of the company’s World War II hero founder Major Charles Holland, we decided to mark his legacy and position Amplifon as a company that cares by celebrating other unsung heroes of British life.

We know people respond to people and the awards allowed us to share not only Charles’ story but the stories of some remarkable heroes, from war veterans and service personnel to community champions and animals who’d transformed their owners’ lives.

We had the privilege of meeting many of these amazing people at a special awards ceremony and their fantastic tales helped Amplifon to achieve coverage in four national newspapers – as well as a 173 per cent increase in visits to the company’s website during the campaign, resulting in 93 new business leads.

Both campaigns have been a real team effort and we’re confident they have the dynamite mix of creativity and measurable outcomes the judges are looking for.

All we can do now is book the hairdresser, warn the dry cleaner and wait until the results are in… (FINGERS CROSSED EMOJI)

Award-winning Rossendale PR and communications agency Viva has strengthened its team after appointing one of the UK’s top lifestyle bloggers.

Team Viva 65

Lancashire-based Viva has recruited Lisa Valentine, who runs successful blog That British Betty, to work as part of its social media team.


Earlier this year Lisa’s blog, which is inspired by all things British vintage, was named in the 50 of the best British Lifestyle bloggers to follow by on the list.


Tony Garner, Viva managing director says: “Lisa’s blog caught our attention — it shows she’s a talented storyteller and has an innate understanding of how to build and audience by creating compelling content.


“We knew then she’d be a perfect fit for Viva. Lisa has creativity combined and analytical understanding of social media channels, plus she can write compelling copy.”


Lisa joins Viva from Lancashire Textiles in Burnley where the worked as a Social Media Manager.


She says: “Viva is at the top of its game in the North West’s PR scene and it’s great to have joined such a dynamic and creative agency. I’m already working on a number of powerful campaigns where I’ve been able to put my experience to use.”


Multi award-winning Viva is based in Rawtenstall and Manchester and has a track record for delivering results across a number of sectors — including education, charity, advanced manufacturing and defence.

“You look like idiots!”

The words of Viva boss Tony Garner as me and Hannah are marching on the spot at our desks trying to cram in 250 steps before the hour is up. Yes, we’ve joined the Fitbit family!

Viva Walk Out

What’s your favourite social media platform? Are you a Facebook fan? A Twitter addict? Do you still think that LinkedIn is just a site for job hunting? When Viva’s Lisa Woodhouse and Hannah Ingram were invited along by Think4 to present a social media masterclass as part of a #RochdaleHour event at Cocka DoodleMoo in Rochdale they learned something too. Lisa takes up the story…

45 minutes. The man just said we had to speak to a room full of strangers for 45 minutes. Even for someone who can talk a lot that seems like quite a chunk of minutes to fill.


However, when Hannah and I started structuring the workshop, it very quickly became apparent that there was A LOT to cram in. 45 minutes. Only 45 minutes! How are we going to manage that?

Aimed at business users, we felt obliged to cover the golden trio – Facebook, Twitter and LinkedIn. From our social media management experience, these are typically (but not exclusively) the three key platforms for businesses to have a presence.

While ‘researching’ the attendees (or stalking them on their respective social media channels) we realised that people have their own platform of choice. What we wanted to do was show was how simple it was to create content and use across many channels.

Rule 1: Create once, use many.

As we know all too well at Viva, firms no longer rely on the traditional press release as their mainstay of communications. An engaging presence on social media is a must too.

The masterclass offered tips and tricks for guests, who ranged from complete novices to savvy social media users. On the day, everyone seemed to keep up with our high-speed chatter and examples and there was plenty of note scribbling. It acted as a good overview of the in-depth and bespoke training sessions that Viva offers. However, we know only too well that there are new developments in the social world almost daily.

Rule 2: Remember social media is constantly evolving.

The feedback from the session was great. One of the most common pieces of feedback was that people valued the pointers we offered on how to identify their audience, engage with them and ultimately sell more goods and services.

Rule 3: Don’t be anti-social on social media.

While ‘researching’, we found that the majority of users were active, but not always social. It’s all about two-way communication, not just broadcasting. Don’t just like. Comment.

Rule 4: Don’t be petrified of posting

It’s a great sign when people come to you at the end of the session and thank you for your guidance. We could see that we had really fired up some people’s enthusiasm to try out our tips across the different platforms. Even those who are newbies to a platform can soon learn the ropes. It’s amazing how much difference a few well-constructed posts can make to your stats.

Rule 5: Consistency is king.

Once you have taken the reins of your accounts, make sure the journey is consistent. It’s better to post once a day every day than in fits and spurts. You want your audience to come back and check in with you regularly, but they won’t do that if you’re not there.

We will be keeping an eye on everyone who attended the session and hope to see the difference it makes to their respective businesses.


Lisa Woodhouse

Identity Theft 19/12/2017 - 08:28

We would like to make it clear that we have never had any connection whatsoever with Viva Media and PR Management at 30-32 Brunswick Street in Manchester or any of the directors at said company. We understand that individuals from this company may have been passing themselves off as us. We have reported the matter to the police as a case of Identity Theft.

Viva has an opening for an Account Manager

We're hiring 01/09/2017 - 12:58

We’re on the hunt for a new social media star

Just a few short weeks ago, I was rushing around the Viva office on a rainy Friday afternoon, finishing my handover and trying to contain my giddy excitement (AKA not rub it in my colleagues faces too much…) before jetting off on my annual family holiday in the sunshine.

Viva PR celebrates success 03/07/2017 - 10:51

We're celebrating our success again after scooping another gong at an industry awards ceremony.

Social media is a funny thing, isn’t it? A relatively new creation (I grew up without a mobile phone or internet access myself – can you even imagine such a thing?) yet it’s now a platform that plays a huge part in most of our personal and professional lives.

Manchester Bee-comes one 08/06/2017 - 15:07

When I read about the evacuation of Manchester Arena, where I used to work, on the Monday night I instantly felt one thing, useless.

Meet. Eat. Debate. 05/06/2017 - 14:45

Every quarter Viva helps to organise a networking event for businessmen and women in the Lancashire area, alongside Cassons Chartered Accountants and the East Lancashire Chamber of Commerce.

Does the thought of giving a presentation in front of a room full of people fill you with dread? Do your palms start dripping with sweat and does your mouth become drier than a camel’s armpit at the sheer horror of having to stand up and talk confidently and convincingly to your audience?

Having some Civic Pride 24/03/2017 - 08:27

At our latest Viva team meeting, our community-minded boss Tony Garner, inspired by a recent talk by Beaverbrooks chairman Mark Adlestone, said that he was going to give each of us 16 hours a year paid for volunteering each year.

Time to Volunteer! 21/03/2017 - 16:38

Time. It’s such a precious commodity. Imagine if you had a bit of spare time up your sleeve to do something rewarding - help out people in the community, look after neglected animals or spend some time doing good to improve your environment – that would be great, right?

“What do you want to do when you leave Sixth Form?” The question I have dreaded for the past two years of my life. Quite frankly for most of that time, I’ve had no idea.

For teachers, being asked to look after the school’s Twitter account must be a bit like being asked to look after the class guinea pig over half term. You’ve got to feed it, give it something to keep it stimulated, engage and play with it and above all – DON’T KILL IT!

When I first started as a bright-eyed roving reporter back in the late 90s I remember one of my first experiences where an interviewee asked me to make sure anything they said wouldn’t be misquoted.

In it to Win It 26/01/2017 - 16:31

Let’s face it January isn’t exactly the most exciting month of the year.

It’s dreary wet and dull, and although you’ve survived Blue Monday (16th January), notoriously the most depressing day of the year, most businesses are still in the post Christmas slump.

So why not make the most of the quiet time to take stock, and pave the way for successes in the coming months.

Let’s rewind a couple of weeks and you may recall the news was full of La La Land and Meryl Streep’s powerful acceptance speech at the Golden Globes.

You maybe wondering what the connection is? Let me join the dots for you …..Emma Stone, Ryan Gosling and Meryl Streep didn’t gain their successes from work they did overnight. Their hard work took months, even years of dedication.

But that wasn’t the end of the game. They were then recognised for their achievements by an official body – the Golden Globes.

Let’s face it, in the business world you are unlikely to be nominated for an award by a third party. So why not put yourself forward?

And if shouting about your achievements isn’t your cup of tea, then that’s where a good PR company can come in.

In PR we are trained to see things from a different perspective. We can recognise your strengths and specialist skills that you may take for granted. Not only that, but we can tell a good story and write it in an expert way that helps make you look even better.

At Viva we’ve helped dozens of our clients take home top accolades.

It goes without saying that winning awards brings with it a number of benefits. It helps you to reflect on your success and set out where as a business you want to go now – something that often gets lost in day-to-day work.

It also helps you to measure your performance by assessing your work against your competitors. It also generates positive PR which will help you gain more business in coming months and years.

And don’t forget it also gives you a chance to attend an awards ceremony where you can let your hair down, and network with other successful businesses.

So what are you waiting for? January is the perfect time to get those award entries primed and ready to submit.

Here are a few award entry deadlines to put in the calendar for the next couple of months:

North West Building Excellence (27th Jan)

North West Responsible Business Awards (10th Feb)

North West Green Hero Awards (22nd Feb)

North West Residental Property Awards (26th Feb)

North West Regional Construction Awards (4th March)

Hive Blackburn & Darwin Business Awards (1st April)

Inspiring Women Awards (1st April)

For more events across the North West, look here

So you’re the fresh face in your company and the pressure is on. You approach the door, take a deep breath, stand up straight and then those thoughts start to fill your mind:

“Instagram? That picture app? That can’t help me with my business.”

Businesses know that being on social media is now ‘the norm’, but not many allocate the time and manpower necessary to make it a valuable way of bringing in additional revenue.

PR Moments of the Year 23/12/2016 - 12:32

2016! Man what a year. Shock political victories, a mass of sudden celebrity deaths — including three music icons David Bowie, Prince and Leonard Cohen —  and to cap it all Danny Dyer finds out he’s royalty on Who Do You Think You Are? As the end of the year rolls closer, we take a look back at some of the best and the worst PR moments of 2016.

Our Manchester Christmas 13/12/2016 - 13:37

This year instead of giving Christmas cards we decided to give to the homeless. Rather than just clicking donate, we went into Manchester city centre on a damp December afternoon and spoke to a few of the people who were on the streets. We took people on face value, offered them a brew and something to eat and then started chatting. Here are some of the people we met.

A week ago a young woman who’s famous for watching TV won the programme that’s set in the jungle. You know the one with those Geordie comics. In case you missed it Scarlett of Gogglebox fame won the I’m A Celebrity final and has been all over the traditional press ever since.

You’re part of a generation that spends most of its time on Facebook, Twitter and Pinterest. Well how about turning that into a well-paid, enjoyable career?

On the day America elected – and rejected – its controversial new President, Lancashire boomed out one of its biggest rah rah calls to date.

We know we do a good job for our clients and that we have a cracking team here at Viva, but now it's official!

It’s when I’m driving that I find the best ideas pop into my head. Then I spend the rest of the journey desperate to keep the flame alive and stop my mind from wandering. Part of my brain is carrying out the technical manoeuvres required for getting from A to B, the other trying to bring a creative thought to life. The world is rushing by and my imagination is working overtime. My own private ideas factory on the M60.

Wanted: Social Media Exec 19/10/2016 - 14:47

Award winning Viva is hiring. We want someone who is social savvy and able to talking deliver strategies.

We Are Hiring 18/10/2016 - 07:36

We are hiring. We are looking for an experienced Account Manager.

At Your Own Pace 09/09/2016 - 16:50

As I completed the Manchester100 bike ride last Sunday – riding 100 miles around Cheshire on a bike I bought off eBay – it got me thinking about how cycling is similar to business. Bear with me…

Looming deadline 09/09/2016 - 16:33

It will be a historic day for those attending the Meet and Eat networking event, organised by Cassons, Viva and the East Lancashire Chamber of Commerce, on Friday 16 September.

Kicking it - old school 08/09/2016 - 10:46

Social media: kicking it old school

What a fine year 2016 is turning out to be. Viva has once again been shortlisted for another three industry awards. Which is nice.

Burnley's a Buzz! 05/07/2016 - 13:50

The bacon and sausage butties on arrival were a tasty way to start a busy day.

Morrissey may have crooned that Every Day Is Like Sunday but sorry Mozzer, it’s not any more. Thanks to social media every day has its own label. There’s Transformation Tuesday, Throwback Thursday and my own personal favourite Wine Wednesday.

Want to get into the papers today? Forget the referendum. You need to be a pretty girl, in mud, at Glastonbury.

The Press Release Is Dead 17/06/2016 - 16:21

“The press release is dead,” I said. I had a pint in my hand, so was technically off duty, but then I was being asked about PR, so I had to jump in. Gobby. What can I say, when I spot a PR emergency I act.

We've Got A New Look 09/06/2016 - 16:17

Over the last couple of years Viva has evolved into a whole new beast. We're larger, smarter, serve different markets and have a whole different outlook. We have a multi-disciplinary team of many talents.

Three Cheers For Viva! 09/06/2016 - 16:06

Viva has proved it has the winning formula after being presented with three gongs at an awards ceremony.

The value of 'random' days 03/06/2016 - 13:05

Social media has a lot to answer for. Have you noticed all these random ‘national’ days that have popped up? Well, if you’re a business owner you’d be daft not to just on the bandwagon.

Digital Transformation. 13/05/2016 - 15:59

In today’s digital era some of the biggest companies in their field of expertise don’t own any commodities.

How to go viral 10/05/2016 - 16:14

If you work with a client on their social media, they will probably say they want to ‘go viral’.

Muddy Good Fun 04/05/2016 - 12:56

The Viva Diva’s PR team will be scaling high walls and army crawling under tyres to raise money for charity next month.

The 80’s Throw Forward! 29/04/2016 - 15:54

I love an 80’s reference as much as the next person (…born in the general vicinity of 1979) but the term ‘Prosumer’ seems like something that came along with the millennials (…born in the general vicinity of 1982, hence becoming adults in 2000).

Ever wondered why social media goes mad for the likes of Oreo and Nike, but the only person to set eyes on your brand’s posts and tweets is you?

To paraphrase Kermit the Frog, it’s not easy, being queen. But you don't stay at the top of the royalty game for more than 60 years without learning from your mistakes and moving with the times.

It’s all well and good coming up with a dramatic, viral campaign idea but does it say the right thing? Why did you do it?

The club I’ve followed for donkey’s has just been relegated, this miserable season plods on and the new chairman Ken Anderson has finally made his bow in front of the media.

Mean Girls PR 08/04/2016 - 12:22

On my first day working in PR I was told by a freelance photographer that I probably didn’t have what it takes to be in the ‘PR game’.  I’d been a professional writer for lets-just-say-umpteen years and have worked in every medium from radio journalism to Hollywood movies but I was still lacking.  My problem, apparently, was that I was brunette, on the wrong side of 24 and had no ambition what so ever to marry a footballer.

Let’s solve a riddle; how does a football club p**s off the majority of their fan base while simultaneously rocketing their revenue? While sounding like an oxymoron Doncaster Rovers have managed just that.

One way of getting publicity is to have your voice heard on the media stage.


Cruyff: My Thoughts 24/03/2016 - 14:06

When I was 8 I was enthralled by the World Cup in West Germany. It was the first one I could really remember (though my claim to fame is that I made it into Townleys Maternity Hospital in Bolton just in time to catch Bobby More claim the Jules Rimet Trophy at Wembley in 66).

Apart from the fizz and frocks, entering your business for awards does have real benefits.

Smile for the camera 16/03/2016 - 11:50

There is no denying that a professional photographer knows all the tricks of the trade that can turn your mundane photo opp into a marvellous picture.

Viva has won a hotly-contested industry award for our 1200 Lights Campaign on behalf of Child Action North West (CANW).

As a business your reputation is possibly the most important thing you have.

The Voice of Experience 07/03/2016 - 09:13

An impressive CV crammed with relevant qualifications may help you get a food in the door for a job.

New Dawn for The New Day? 29/02/2016 - 13:10

The New Day. Does it really signal the dawn of a new era for traditional newspapers?

What does your social media profile picture say about you?

Content marketing? 23/02/2016 - 15:26

Getting your marketing right has always been fundamental for any business. But unless you’re a marketing professional it’s hard to keep on top of the trends, the websites, the apps, the tools and the latest thinking from the gurus. Even when you are in the trade it’s tricky.

Viva has been shortlisted for a PR Moment North award following our #1200Lights campaign on behalf of North West-based charity, CANW Child Action Northwest.

Is Twitter dying? 26/01/2016 - 12:17

If, like us, recent news from Twitter headquarters has you all a flutter, you might be asking yourself the question – what is happening to dear old Twitter?

Looking at 2016 22/01/2016 - 15:56

We should all be fully adjusted to being back at work and ready to take on 2016.

Plans for the year are being pulled together, and executed, as we speak. Our question is, when planning, how can you prepare for being reactive AND proactive?

Be More Bowie 11/01/2016 - 13:37

“I don’t know where I’m going from here, but I promise it won’t be boring.” Boring is not a word you’d ever associate with David Bowie.

Investing in people 11/01/2016 - 08:23

Like many businesses we view the start of each new year as a chance to push on and grow.

As a business set to take social media by storm, it’s important not to take the ‘let’s go everywhere’ approach – if you want to break the internet, don’t be a social media floozy.

Viva Vacancy 04/01/2016 - 09:25

Wanted: PR all-rounders, who are media savvy, social networkers, passionate about PR and able to talk to clients.

There’s a story that does the rounds among PR professionals that when the media chief for one of the UK’s biggest TV stations was quizzed by bosses about their staff social media policy their reply was succinct.

Social media platforms have been used by so many brands to ‘go viral’ and it often seems like their success is an accident. But actually the vast majority have been meticulously planned and are part of strategic thinking. The good news is that any brand can think like the pro’s.

Marketing campaigns are everywhere in our day to day lives. But in an age when we fast forward the TV and skip over the pages of our magazines, it takes something special to stand out from the crowd. Here are three campaigns we loved…

Yesterday, 21st of October 2015 was a special date. It was the day when the infamous DeLorean, with Marty McFly and Doc in tow, entered 2015 in the 1980s classic, Back to the Future II. Social media platforms went #BTTF crackers!

Imagine customers shouting: “We want this and we want to see it right now!” Well that’s the world we are in. The speed and status of social media has lead to real time marketing becoming a necessity.

Why do celebrities go on Strictly Come Dancing? The sequins? The lycra? The exercise? A love of dance? Or is it the spotlight?

Low letter list celeb that may be past their prime, mostly Z listers, are attracted to reality TV shows to fire them back into the spotlight – Strictly Come Dancing is just one example of many celeb shows we have come to love.

The media – traditional print and mainstream broadcast — has been in a tizz since Jeremy Corbyn won the Labour leadership vote.

Blimey, Moses! Viva has been named as a finalist for a prestigious national public relations award. 

The news has been buzzing with the new vlogger regulations and guidelines. Vloggers, for those not in the know, are video bloggers. The question is how fair and necessary are these regulations?

A war of the tabloids was launched this week, with The Daily Mirror waging a marketing attack on its main competitor with a ‘Sun Protection’ campaign, on editions in London. But was a specially printed cover that can be folded into a paper hat which has a dig at The Sun the best way to win back readers?

Writing a blog is all about strategy. There’s no use just harping on about something if it’s irrelevant to your audience. Writing a blog for the sake of writing a blog is a pointless exercise and will get you nowhere.

You could probably hear the social media storm approaching Manchester United fans’ Surrey heartland when the club launched its new fan kit for the season this week, including a top designed especially for the ladies.

But is its plunging neckline a sexist slip-up or does it appeal to the female masses who are likely to buy and wear it? 

Lord Sewel’s rapid demise under intense media scrutiny has finally seen him throw in the towel, but will his resignation “limit and help repair” the damage to the reputation of the Lords?

Bugaboo Bugs Me 28/07/2015 - 15:39

When Bugaboo decided to advertise its latest pushchair being steered through a park by a bikini-clad drop dead gorgeous model, it made me wonder if they completely missed the boat on who their target market was:

Prize Surprise 27/07/2015 - 07:46

It’s always nice to get a pat on the back for a job well done, but gaining recognition within your field is really something to be proud of.

Don't Be A Twit 24/07/2015 - 11:06

David Cameron famously said “too many tweets make a t**t”. He isn’t the first politician to find social media a social minefield. The path to parliament is littered with the corpses of would-be MPs who suffered from twit in mouth disease.

Picture This! 17/07/2015 - 16:48

Getting the right photo can make or break a good story – so make sure you’ve got a striking image which jumps right out of the page, and grabs a Picture Editor’s attention.

How to tackle television 01/07/2015 - 16:03

Ask most CEOs if they’d like to see their business on TV and they’ll jump at the chance.

If you’re still suffering from a Glastonbury hangover, don’t worry because Wimbledon’s here to help you recover. So, let’s put away the wellingtons and pull out the strawberries and cream. From sponsorship to product placement, events like Glastonbury and Wimbledon are full of marketing opportunities for businesses and brands.

In the driving seat 22/06/2015 - 15:19

Top Gear has never had it so good. The endless media coverage about Jeremy Clarkson leaving and then the speculation about who was going to take his job, culminating in Chris Evans’ appointment last week, has sky-rocketed the show even more prominently into the spotlight.

Millions of fans will no doubt tune in when the show is back on our screens in March to see if Evans has what it takes to step into the breach.

Being human 10/06/2015 - 09:06

I grew up in Staffordshire, only a short drive from Alton Towers, and it’s fair to say ‘Towers’, as it’s known locally, looms large in life there: lots of my friends had weekend and summer jobs at the park and our 6th form leavers’ party was held in a restaurant on the site.

Social Media Account Exec 08/06/2015 - 10:21

Expanding workload means Viva is on the hunt for a new Social Media Account Exec.

The ideal candidate will be skilled at using social media to help clients meet their objectives. You'd be managing a range of different clients' channels on a daily basis. There will also be a requirement to assist Account Directors with developing strategy campaigns for current and future clients. At the same time we are also looking for an intern with social media skills to join the team,

The role will include:

  • Researching and producing content for social media channels and industry blogs e.g. generate news stories around a specific client or event
  • Writing and editing of press releases.
  • Working with graphic designers and videographer to develop campaigns
  • Producing reports for clients.
  • Joining client meetings to create client briefs.

The ideal candidates has:

Desired skills, experience and personality:

  • Educated to degree level.
  • Experience managing social media channels; ,2/3 years
  • Strong written English.
  • A hardworking and enthusiastic approach to work.
  • Good people skills in order to communicate effectively with press contacts and clients alike.

Salary £18,000-£22,000 depending on experience

Based: Old Pickle Factory, Radiant Works, Rawtenstall, BB4 8EW

Contact: Send CV and covering letter to This email address is being protected from spambots. You need JavaScript enabled to view it.

Would you rather…have the ability to teleport or time travel? “It may sound crazy, but we wanted to build the closest thing to teleportation."

Intern Role 22/05/2015 - 15:04

Viva has an opening for an intern.

About the job: This is a 6-month paid internship with the potential to convert to a full time position. Many of our previous interns have gone on to gain careers with Viva. We believe in growing our own.

Just when you thought it was safe to switch the TV back on, yet another series of Big Brother hit our screens this week.

A Broken Engagement 08/05/2015 - 15:38

A key piece of advice we PR people always give our clients is to engage with their audience. Talk to them. Find out what matters to them and think about how you can address that need.

Wanted: Social media account exec

Viva is growing its team as we have won new business. We have an opening for an individual with talent.

Career Opportunities 02/04/2015 - 12:19

Wanted: Comms all-rounders, who are media savvy, social networkers, passionate about PR and able to talk to clients

Tom's magnificent 7 06/03/2015 - 09:46

 The press release. Designed to maximise interest about events or products with engaging news angles. Their importance can’t be understated, and are still recognised as a vital PR and marketing tool in the social media era, despite headlines declaring that ‘the press release is dead’. But what makes an engaging press release? After a thorough scouring of the internet, here are 7 top tips from a variety of newswire experts.

Recently one of our clients sponsored a business networking event. Around 200 folk gave up their Wednesday night and for that they should be applauded. Everyone was keen to put on a good show for their business.

Fingers on your buzzers 27/02/2015 - 16:30

“April is the cruellest month” according to T S Eliot. I don’t know about you, but I reckon February’s pretty harsh too. Still, it's short, it’s almost over and you can almost smell spring in the air, unless you’ve got a cold. And what’s that shining like a beacon of light as March hoves into view? Why, it’s the Viva quiz of the month of course!

An election looms large and the headlines are dominated by two former Foreign Secretaries who were secretly filmed apparently offering their services to a private company for cash.

Before I stumbled into the world of PR I used to work for the Lancashire Telegraph newspaper. Back then each of the stories we submitted had to pass our editor’s ‘so what’ test. I’m assured he still uses it.

Not just an internship 12/02/2015 - 16:09

Viva does internships. But not quite like the others

Today's Viva blog sees UCLAN PR student Tom Procter making his debut

A high quality photograph can make or break a story. Therefore when we had the chance to be visited by from Neil Johnson, head of photography at the Lancashire Telegraph, we leapt at the chance to pick his brains. While he gave us enough tips to fill a small book, we’ve narrowed down what we found to be the top 6 and listed them below.

Have a go at the Viva News Quiz for January. Ping your answers to our Tone though the magic of email to This email address is being protected from spambots. You need JavaScript enabled to view it. and the winner will get a bottle of bubbly and the honour of being our champion (for one month only!)Are you ready?

One of the many tasks in PR is writing a killer press release. One which stands out from the crowd and shouts out to get noticed in a journalist’s over-flowing inbox. So how do I make sure my press release is picked up and actually printed in a newspaper, website or posted on a Twitter feed?

Viva Team 7284

You probably have an image in your mind of what an intern looks like. And I’m probably not it. I took voluntary redundancy after working in TV for 12 years and, keen to move into a related industry where I could use my skills as a writer and communicator, decided to try PR.

After losing a 2nd round replay to Yeovil in the FA Cup and missing the chance of a lucrative home tie to Manchester United, Accrington Stanley responded in a distinctly unique manner.

Even in benign circumstances a journalist’s job is to challenge what you say — it’s not personal, it’s a role designed to tease out information and comment. They’ll often play Devil’s Advocate.

All The Georgie Best 18/12/2014 - 17:12

A very Merry Christmas to all our friends from the whole team at Viva – Tony, Andy, Heather, Sarah, Rachel and Felix (no he’s not the cat he’s our social media and video guru).

Here at Viva we’re revving up support for Superbike legend Carl Fogarty as he bids to be crowned king of the jungle.

Viva has been appointed by Eurofighter GMBH – the management company for the Typhoon combat aircraft - to work on its new in-house magazine.

The Gillathon! 13/11/2014 - 09:49

Last night we met a truck load of our clients over at Radio Lancashire as they got involved with the Gillathon! John Gillmore, Radio Lancs host, has been working away at beating the Guiness World Record for the most in person interviews conducted in a 24-hour period; all in aid for Children In Need 2014.

It didn’t make the papers but when I was six my mum was summoned to my school because of my hair. It was too ‘unruly’ said the head, though this was the 1970s and an era of big hair everywhere. I still feel a little victimised.

Fiat 500 Rally!! 17/10/2014 - 08:27

Our first official Viva shot short film for a client is live! And we're really quite proud of it.

KP Caught Out 06/10/2014 - 16:15

In a development that always promised fireworks, Kevin Pietersen’s autobiography hits the shelves this week. And if the previews are anything to go by it promises to name all the names, detail all the spats, and give KP the forum to vent his frustrations that his media contacts, social media outputs, and Piers Morgan combined couldn’t provide.

Reach For The Stars 03/10/2014 - 14:18

Giving a speech to some of the world’s most renowned scientists and physicists would be a daunting task for anyone, let alone a guy of 14. However the quality of Jamie Edwards’ delivery at TEDx Cern not only garnered a standing ovation, but also led to an invitation to deliver his talk again at a TEDx event in Salford this weekend. Penwortham Priory Academy, Jamie’s high school, have thrown their support behind him and their backing is indicative of what pupils can achieve when their goals are supported.

You can’t win a PR battle in football when you’re losing matches. Simple. But you can at least try to take some sensible public relations steps.

Party Politics 01/10/2014 - 11:24

BANG! It’s official, the starting pistol has been fired and the race to the 2015 general election has begun! But wait, the two main competitors seem to have tied their shoelaces together and fallen over at the starting line…

Viva Friday Quiz! 26/09/2014 - 14:54

It’s been a long week. So if, like Ed Miliband, you’re having trouble remembering things, fear not – Viva is here to give you a quick (and fun) reminder of the week’s top news stories. Close the curtains, batten down the hatches and stick the kettle on – it’s the Viva Quiz of the Week!

In the space of ten days the reputation of the NFL has been totally undermined by an unprecedented series of allegations. There have been 4 separate counts players beating their partners, one of their marquee players was arrested for whipping his 4 year old son with a branch, and the league had to admit that over the course of their career 1/3 of their players will suffer some form of brain trauma.

As we reach judgment day and the vote on Scottish independence, the 2 campaign teams are stepping up their efforts in a final last-ditch bid to sway any undecided voters. Whatever the final verdict, it has been a fascinating process that has dominated conversations in pubs across the land, from John O’Groats to Lands End. Here we discuss some of the PR highs and lows:

A Royal Transformation 15/09/2014 - 16:16

Celebration of the UK’s armed forces? Done. Massively raised awareness for wounded veterans? Piece of cake. Total public perception U-turn of Royal Prince? Mission accomplished.

Manchester United has a well-established reputation of not only producing young, talented, British players, but also providing an environment in which they can develop to their full potential. From Best, Edwards and Charlton, to the class of 92. However do the recent offloads of Danny Welbeck and Tom Cleverly suggest a shift in mentality, and that 'the club's identity has been broken'?

The Power Of Video 05/09/2014 - 10:14

The power of video is becoming an increasingly potent marketing tool in the battle to cut through the noise, and a tool that’s applicable to almost every industry. Compared to other more traditional mediums, video keeps an audience’s attention better, gets the point across quicker, and can bring a story to life in a powerful, emotive way. It also lends itself to other channels, where social media campaigns and more traditional ad channels can be tied into the overarching theme portrayed through the video. Previously a good video was only a viable option for huge companies and big corporates because of the costs of professional production. However the rise in independent filming operations and the availability of top of the range equipment, has led to an environment where small businesses can create video work of high commercial quality too.

The Viva Teams Top Tips 01/09/2014 - 14:01

At Viva we’re often tasked with producing new ideas while working under looming deadlines. And testament to the eclectic mix of characters we have in the office we also have varying different tactics on how to handle these demands. Some of our favourites are documented below; see which one is most like you!


Endurance Of A Champion 29/08/2014 - 10:40

Following his disappointing, but not entirely surprising, omission from the Tour De France, it wouldn’t have been surprising to assume Bradley Wiggins’ career was on the wane. The first British man to win the Tour De France, 4 Olympic gold medals and a joint-record British haul of 7 medals overall would have been a fairly resplendent legacy for any sportsman.


A recent study of small businesses found that over 90% now use social media sites for networking and generating business. Used well, social media can be a great tool for building brand awareness and customer loyalty.

The Ice Bucket Challenge 27/08/2014 - 09:33

First there was the ludicrous ‘Neknominate’, closely followed by the much more reputable ‘No make-up selfie’, and now we’ve arrived at the ‘Ice Bucket Challenge’ which seems to fall somewhere between the two. The IBC (Ice Bucket Challenge/Irritable Bucket Condition) has dominated yours, mine and everyone else’s Facebook for the last month and it’s fair to say it’s polarising opinion.

Only the lonely 01/08/2014 - 10:35

Britain is in danger, apparently. The country is being plagued by an “epidemic” of loneliness most commonly found among those between the ages of 18-34: a result of social media. Britain, according to a recent ONS report, is now the loneliest country in Europe.

Caroline Doudet, whose fashion and literature blog “Cultur’elle” has 3,000 followers, has been ordered by a French judge to amend the title of her review and to pay damages to the owner of II Giardino restaurant in south-western France.

Lancashire primary school head teacher Rachel Tomlinson has received a tidal wave of praise from all corners of the social media world as a result of a touching letter to pupils, which went viral yesterday.

So-called ‘emergency’ data legislation is to be rushed through the House of Commons today- legislation that will give the security services unprecedented access to personal phone and Internet records within the UK.

The 2013/14 season was difficult for Barcelona. They failed to win any major honours, their president was forced to resign following accusations of dodgy transfer dealings, and they were slapped with a 14 month transfer ban for breaching rules on signing players under-18. Since the end of the season the manager, Gerardo Martino, has fallen on his sword, to be replaced by former player Luis Enrique. The Catalans have also lost club stalwarts Carles Puyol and Victor Valdes, and an uncomfortably high proportion of their team are approaching the end of their career. Then just in case this wasn’t enough to deal with at the outset of a new season, they have decided to sign walking PR-disaster Luis Suarez.

The World Cup 2014 was the most talked about ever, as it broke social media records. 32.1 million tweets were sent during the hugely anticipated final last night. The most popular hashtag used was #WorldCupFinal, which was used more than a million times within a 24 hour period.

Job Opportunity 11/07/2014 - 10:38

Viva has an opening for someone with talent as a PR account executive. Handling clients, writing great copy and dreaming up social media campaigns.

Along 242 miles of winding, Yorkshire country roads, watched by over 2.5 million spectators, and marked out by 43 miles of bunting the general consensus is le Grand Départ was ‘a rahht good do’!

The group stage of the 2014 World Cup is over and the world’s social media sites could really use a break. Great goals, late penalty drama, shocking tackles, we’ve even seen a grown man bite someone… Maybe the last one we shouldn’t have been surprised by.

Viva has an opening for someone who is well-versed in digital and traditional PR.

Anton Maree, deputy head of Rossall School, stumbled on an amazing find when looking through the archives for information about school life during World War One – 16 letters sent to students by former pupils serving in the trenches.

Got to hand it to the BBC. They are really gearing up for the World Cup (that’s the big football tournament that’s going to start in Brazil pretty soon) nicely.

Viva News Quiz 30/05/2014 - 14:46

No bank holiday this weekend, so there’s just a precious 48 hours before you’re back behind that desk. Never mind – here’s the Viva Quiz of the Week to buck you up!

Joey Barton on Question Time. What were the BBC thinking? Oh hang on. They were thinking that the controversial QPR footballer might just say something shocking and controversial and liven up the sagging politics show.

Nuke kid on the news 07/03/2014 - 17:23

When clients Penwortham Priory Academy came to us in November they had a dilemma. Head teacher Jim Hourigan had agreed to fund 13-year-old Jamie Edwards’ attempt to become the youngest person in the world to make a nuclear fusion reactor – to the tune of around £2,000. That's a good PR story.

We're recruiting 21/02/2014 - 08:39

Viva is currently on the hunt for new talent at our Lancashire HQ. The work? Well on the surface it’s lots of education, heavy industry, complex engineering and, erm, pies. Yes pies!

2013 success stories 20/12/2013 - 16:11

This is our quick look at the people and brands who made the headlines over the last 12 months.

I was lucky. Very lucky. Three years ago I was in Adelaide watching England destroy Australia in a hugely one-sided cricket match.

For any cricket fan an Ashes Test is the ultimate. And, after years of domination, it was clear that the once mighty Aussies were there for the taking. I sat through every ball of each of the five days. It was priceless. There was a delicious sense of pride and revenge among the England supporters.

Style Matters 07/11/2013 - 10:15

Forget Ab Fab PR can be Ab Frustrating! For most PR consultant’s your currency is newspaper clippings but from time to time your clients can cramp your style and harm your chances of getting a release in the press.

Writing style is a real issue when it comes newspapers and magazine. Daily they are bombarded with millions of words and have to filter out the genuine stories from among the dross.