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Viva PR
Outstanding Small Public Relations Consultancy Gold Award Winner

PR and Marketing
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12/02/2018 - 14:11

Ray of Sunshine

This year Viva has selected a Charity of the Year for the very first time – Rossendale Rays.

‘Rossy Rays’, as it is affectionately called by its members, is a Special Needs Swimming Club based at Marl Pits Swimming Pool in Rawtenstall, Lancashire.


The club offers swimming sessions to members and their families, friends and carers, and caters for all ages and all special needs. Siblings of those with special needs are also welcome to come along and go for a swim.

The club was established 12 years ago and has over 400 members. It is run by Clare and Paul Mulderrig, who often take their son Caspar.

The charity, run by volunteers, was chosen by the team at Viva. Every employee ‘pitched’ their own personal cause and after a blind vote Rossendale Rays was selected as the winner.

Viva has a year of activity planned with the brief of ‘make Rossy Rays famous’. No pressure!

Events kicked off with the two Lisa’s (Woodhouse and Valentine) attending the Sunday session and chatting to parents about what their children, and also the parents themselves, get from the session.

It was an honour to attend and speak to the parents about their struggles and hear just how much the club means to them. It might only be a couple of hours in a swimming pool, but for the majority of the families it’s somewhere their children can be themselves without being judged.

This week Kate and Sarah will be popping along to speak to volunteers and other families who don’t mind sharing their tale with us.

In the meantime, we’re busy editing together videos of the wonderful people we spoke to so watch this space and please help us spread the word that this wonderful facility is available.

Lisa Woodhouse