We were delighted to be presented with the Charity/Not for Profit Award for our work with Caritas Care – an adoption and fostering charity based in Preston, with offices in Manchester, Salford, Warrington and Carlisle.
The award for Viva’s Dear Adopter campaign was presented at the PRCA Dare Awards – North – which celebrate excellence within the PR industry.
The Dear Adopter campaign aimed to address concerns about the process of adoption.
Viva set out to boost enquiries to Caritas Care through a series of letters written candidly from people who had experienced adoption for themselves.
The campaign aimed to dispel myths surrounding adoption – fears about the process of applying, questions about whether the child will love their new adoptive family, adoption in the LGBT community and for black and ethnic minorities, plus options for single parents and children who wait longer to be placed.
The campaign, led by Account Manager Rachel Pinder and Account Executive Abigail Fraser-Kelly, was a huge success and gained national and regional media coverage.
Our award was announced by television and radio presenter Connor Phillips at the Radisson Blu Edwardian Hotel in Manchester on Thursday night.
Tony Garner, Managing Director of Viva, said: “It’s great to see the calibre of our work being recognised by our industry peers, which shows we’re up there with the best agencies in the region.
“We have an innovative team with great drive and ambition to achieve outstanding results. Dear Adopter has been a special piece of work which shows the creative talent in the team.”
The judges – a panel of senior industry experts – said: “Dear Adopter is a truly unique campaign that the judges applauded for its thoughtful approach and overwhelmingly positive feedback from all aspects. Well done Viva & Caritas Care for a great campaign!”
Lindsey Duckworth at Caritas Care said: “The Dear Adopter campaign has given us a real insight into the thoughts and emotions of adoptive parents. The positive feedback we’ve received from professionals, adopters and the public has been remarkable.”
Earlier this year, Viva was named as a Finalist in the Prolific North Awards for Small PR Agency of the Year, and still holds the title of Outstanding Small Public Relations Consultancy, awarded by the Chartered Institute for Public Relations (CIPR).