The ultimate blank page. Social media is a ravenous beast in a continually changing landscape, it’s also the great opportunity to shine. The smallest company can have the greatest reach, the widest scope, and the most immediate impact. At Viva PR we believe the medium comes second to the message. We carefully craft an offline story and translate it for the online audience. Whilst we have the expertise to publish across multiple platforms, we also use an effective engagement strategy. Your company’s digital footprint doesn’t have to be the largest, but it will be the most meaningful.
Case Study: BAE Systems Twitter
Reputation & Crisis Management
A crisis can happen to anyone, at any time, without exception. It can be unexpected and have devastating consequences. In a world where perception is truth, the image you have spent years building up can be destroyed within the hour. At Viva PR we employ a proactive approach, keeping track of potential areas of crisis and addressing the symptoms. We’ll work with you to create a safety net of good communication and positive support so that, should the worst happen, you’ll have an effective and precise plan ready to implement with people on your side.
Case Study: Blackburn College
A promotional event is a strategic marketing and communication tool that requires flair and imagination if it’s to be unforgettable. From product launches to press conferences, Viva PR has an integrated and creative two-stage approach. The first includes studying the brand, identifying the audience, devising best-reach concepts, planning logistics and coordinating the technical aspects. The end of the event signals the start of the real work. During this stage, post event analysis ensures maximum return on your investment and builds further communication with clients and potential clients. A Viva PR event is never a ‘one night’ affair.
Case Study: Foggy and Whit
The launch of your product can be very exciting. But it’s more than a party. Viva PR recognise that this is a critical moment for your company. Many of the big decisions about the future of your product and the way your business is perceived will be made at this point. This might involve asking some difficult questions, but we will work alongside you to develop brilliant answers. At Viva PR we believe that a foundation of honesty and realism is the ultimate launch pad, ensuring that your product achieves maximum take off.
Whether it’s electronic or print based, in the workspace or face to face; internal communication is more than support for business activities. It is the key enabler for employee engagement and productivity, the embodiment of your company’s identity, direction and aims. It can ignite conversations, build teamwork and empower individuals to contribute to a common cause. Internal comms can spark change, inform and earn trust and help build an army of key communicators. Viva PR can help harness the various channels of communication and control the flow of traffic to positive and productive ends.
Case Study: BAE Heads Up
The internet cannot be ignored. It provides a level of immediacy, interaction, reach and analysis that no other traditional marketing strategy can compete with when it comes to a return on investment. It is at the very forefront of change and it is redefining the way businesses interact with their customers. But simply casting the widest net is not enough; not if you want to avoid the ‘junk mail’ box. At Viva PR we know how to implement modern communication technologies without ignoring the age-old human touch so valuable in marketing.
The most important thing Viva PR can do for you when starting a PR campaign is listen. By taking the time to dig a little deeper, we can ensure that the objectives of the campaign are clear and true. Whether it’s a one-off project or a five-year plan, there’s no point kicking it off till we know precisely where the goals are. Content plans, tone and timing are the instruments, but it’s the considerable experience in both journalism and public relations at Viva PR that provides the orchestration, ensuring your company the results you’re after.
Case Study: Mulderrigs
Not all words are equal. Whole volumes of poetic and punchy prose are powerless to stop the catastrophe of a single misplaced word or even comma. Words are the razor tipped edge of PR that can be wielded across any format, online and off, with maximum effect and in the hands of the copywriters at Viva PR they are pure magic. Whether you’re aiming for formal and functional or exuberant and engaging, we can write with your voice and just as importantly, we can make sure your target audience wants to hear more.
Case Study: Park High website
We’re talking so much more than just a logo. What are your company’s values? What do you stand for? What do you want people to say about you? These questions represent the point at which your branding begins. From here Viva PR will build upon these values to create a strategy that will see you through from concept to sale. With creative designers who boast a wealth of experience in a wide range media campaigns we can ensure that your name and your image will be recognised and remembered for all the right reasons.
Case Study: Blessed Trinity
Everyone who works for you is a potential mouthpiece for your business. It’s important that they are perceived in a positive and professional light. However, there’s so much more to being a spokesperson than preparing a speech. Being able to deliver a coherent sentence when the media are looking squarely at you requires practice. And the right sort of practice. At Viva PR we tailor our techniques and hone specific skills to fit the situation; whether that’s a news crisis or a new product. Media training, customized for our clients, propels speakers from being individuals to ambassadors.
When words take too long to communicate, pictures can convey the message in a fraction of the time. It’s little wonder then that film is playing an increasing role in business PR for event launches and promotional materials, for in-house instruction or global product markets. In the right hands it’s a powerful tool able to make hairs stand on end, mouths break into smiles and tongues wag. With experienced script writers and high production values, Viva PR has the skills and ability to give your company the Hollywood ending it deserves.
Case Study: BAE - Hall of Fame Video
Your company doesn’t have a place in the world unless it has an address that ends in .co.uk or .com. It’s not just a shop front; it’s a validation of your presence in the market and a representation of your brand. It’s easy to fall in love with a beautiful design and have it built, but Viva PR go further to ensure that your relationship with your website doesn’t go stagnant and that your clients do not take it’s content for granted. We believe that a website isn’t working until you feel it has become a digital member of your team, making introductions, making sales and making money.
Case Study: Maysand website