Strategic PR for the healthcare sector: Shaping conversations, building trust and driving impact.
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Healthcare PR
Why healthcare communications matter.
Medical advances, changing patient expectations, workforce pressures and ongoing transformation across the health sector all create communications challenges.
Strategic healthcare PR services build trust, shape conversations and drive meaningful impact across healthcare organisations, NHS bodies and health innovators.
Healthcare organisations face a unique communications challenge:
- How do you explain complex information to patients?
- How do you support staff?
- How do you earn the trust of patients, partners and stakeholders?
New services, organisational change, public health campaigns and healthcare innovation all require careful communication. The way those messages are delivered can have a direct impact on engagement, confidence and reputation.
As an agency proficient in healthcare PR, Viva works with organisations across the healthcare sector, including NHS Trusts, healthcare charities, life sciences companies, digital health providers and HealthTech businesses.
We’ve seen first-hand how difficult it can be to communicate complex issues in a way that people genuinely understand. Patients, healthcare professionals, stakeholders and policymakers all need different things from the same message, which is why effective healthcare communications require careful planning and a strong understanding of your audience.
From simplifying complex medical messaging and positioning game-changing products to managing stakeholder engagement, we place your organisation at the heart of the conversation. Our experts advise on how to align with the news agenda, execute high-impact social media strategies and build brand reputation.
Our healthcare PR services.
Our healthcare PR services are designed to support organisations operating in highly regulated, fast-moving environments where public trust and clear communication are essential.
We provide communications support tailored to the realities of the healthcare sector:
- Healthcare media relations: Raising awareness through compelling stories and meaningful coverage
- Thought leadership and profile building: Positioning clinical, operational and executive leaders as trusted voices
- Stakeholder engagement: Building relationships with patients, staff, partners, commissioners and policymakers
- Healthcare crisis communications: Supporting organisations through sensitive issues and reputational challenges
- Public awareness campaigns: Delivering campaigns that educate, inform and inspire action
- Internal communications: Helping staff understand, engage with and champion organisational change
- Reputation management: Building trust and protecting credibility in complex environments
- Healthcare product and service launches: Supporting the introduction of new services, technologies and innovations
Our approach: Making complex healthcare communications accessible.
Healthcare organisations have important stories to tell. The challenge lies in making them understandable, relevant and engaging for varying audiences.
We work closely with healthcare leaders and subject matter experts to turn technical information into stories people can engage with, ensuring important messages reach the people who need them in a manner that is understood.
Our experience in the healthcare sector is vast and varied, from supporting NHS organisations during the COVID-19 pandemic to helping specialist healthcare businesses establish themselves in new markets.
Across every project, our focus remains the same: navigating complexity, clear communication and measurable outcomes.
Healthcare communications that build trust.
Few sectors face the same communications challenges as healthcare.
Patients make decisions based on trust. Healthcare professionals expect accuracy. Regulators require transparency. Stakeholders need confidence in the organisations they support.
That’s why successful healthcare communications balance technical accuracy with accessibility. Complex topics must be understood by diverse audiences without losing credibility.
As a communications agency with vast experience in healthcare, we help organisations navigate that challenge every day, whether supporting NHS communications programmes, healthcare technology launches or life sciences thought leadership campaigns.
Amplifon
Building awareness through human stories.
Few companies can trace their origins back to a World War II hero. Global hearing specialist Amplifon wanted to celebrate the legacy of founder Major Charles Holland whilst strengthening brand awareness and loyalty across the UK.
Rather than relying on traditional product-focused communications, we created the Amplifon Awards for Brave Britons. Inspired by Major Holland’s story, the awards celebrate extraordinary individuals who have demonstrated courage, resilience and selflessness.
When the pandemic prevented a traditional live event in 2020, we transformed the awards into a virtual experience that retained the emotion, inspiration and human connection at the heart of the campaign.
The campaign generated significant national coverage whilst strengthening emotional connections between the Amplifon brand and the audiences it serves.
“The team at Viva reacted so swiftly to the changing landscape caused by the pandemic, ultimately turning our annual awards ceremony into the biggest success to date.”
Paula Cave, General Manager, Amplifon UK
24%
increase in award entries
>60m
national media reach
84.4%
increase in AVE (a client KPI)
32
finalists in 8 categories
272
media mentions, a record high
Lancashire and South Cumbria NHS Foundation Trust
Supporting communications during extraordinary times.
When COVID-19 placed unprecedented pressure on healthcare services, Lancashire and South Cumbria NHS Foundation Trust needed additional communications support to help engage staff, celebrate success and maintain visibility for important initiatives.
Working alongside the Trust’s communications team, we provided rapid support across copywriting, design, video production and media relations. The pace was relentless, but so was the commitment of the people delivering healthcare across the region.
In addition to supporting communications, we coordinated submissions for some of the UK’s most prestigious healthcare awards, ensuring the dedication and achievements of frontline teams received the recognition they deserved.
At a time when healthcare organisations were navigating extraordinary challenges, strategic communications helped celebrate success and strengthen organisational reputation.
13
award submissions in 4 weeks
30+
positive stories shared in 12 weeks
1 in 3
award nominations successfully shortlisted
4
shortlisted entries, 1 winner & 1 recognition
Why healthcare communications matter now.
The healthcare landscape continues to evolve rapidly. New technologies, changing patient expectations and increasing public scrutiny mean healthcare organisations must communicate more effectively than ever before.
Patients have more information at their fingertips than ever before. They’re researching symptoms, treatments and services long before speaking to a healthcare professional.
At the same time, healthcare organisations are expected to communicate effectively with staff, stakeholders, commissioners and policymakers, all whilst operating in an environment where misinformation can spread quickly and public trust can be easily damaged.
Our priorities include:
- Translating complex healthcare information into clear and accessible communications
- Building trust through transparent, accurate and audience-focused messaging
- Supporting healthcare organisations through periods of transformation and change
- Raising awareness of services, innovations and patient outcomes
- Strengthening reputation amongst patients, staff, stakeholders and partners
AscellaHealth
Establishing a presence in a complex healthcare market.
Expanding into a new market is challenging in just about any sector. In healthcare and pharmaceuticals, where services are highly specialised and often technically complex, it’s often even more difficult.
AscellaHealth, a global pharmaceutical and healthcare services consultancy specialising in rare disease treatments, cell and gene therapies and market access, needed to establish credibility and raise awareness in the UK market.
Working as an extension of the AscellaHealth team, we developed key messaging, secured media coverage, created thought leadership content and supported industry award submissions.
Our work included:
Developing UK-specific messaging and positioning
Securing interviews and media opportunities
Producing thought leadership content for key trade publications
Supporting LinkedIn profile development for senior leadership
Creating specialist market access guides to support lead generation
As AscellaHealth’s Chief Marketing & Communications Officer said:
“Viva has become a true strategic partner and extension of our internal marketing in our quest to generate leads and increase brand awareness in a new market.”
49
pieces of media coverage in the 1st year
Multiple
articles published in leading publications
2
industry award wins
Enhanced
visibility across healthcare disciplines
Healthcare crisis communications.
Healthcare organisations operate in environments where reputational issues can emerge quickly and attract significant public attention.
From service changes and operational challenges to sensitive incidents and stakeholder concerns, clear and timely communication is essential.
Our healthcare crisis communications support helps organisations manage risk, maintain trust and communicate confidently when it matters most.
By combining strategic planning, media relations expertise and stakeholder engagement, we help healthcare organisations navigate challenging situations whilst protecting reputation and maintaining confidence amongst key audiences.
Healthcare organisations we support.
Our healthcare communications experience spans a wide range of organisations and specialisms.
Supporting healthcare providers through stakeholder engagement, internal communications, crisis communications and public awareness campaigns.
Integrated Care Board.
Helping complex partnerships communicate consistently with patients, providers and communities whilst balancing the needs of multiple stakeholders.
Healthcare charities.
Helping healthcare charities raise awareness, support fundraising objectives and communicate impact to supporters, beneficiaries and stakeholders.
Mental health organisations.
Delivering important communications that encourage engagement, reduce stigma and create meaningful conversations around mental health issues and support.
Helping healthcare innovators explain complex technologies, engage decision-makers and build trust with target audiences via product launches, thought leadership programmes and education campaigns.
Supporting digital health businesses as they communicate innovation, improve visibility and build confidence amongst healthcare professionals, partners and patients.
Supporting organisations across pharmaceuticals, biotechnology, research and specialist healthcare services, with translating complex information into accessible and engaging communications.
Supporting manufacturers and suppliers with product launches, technical communications, thought leadership and market education programmes.
Healthcare providers and organisations.
Helping healthcare providers and care organisations build reputation, communicate change and strengthen engagement with patients, families and communities.
Specialist healthcare communications expertise.
Alongside broader healthcare PR services, we also support organisations operating in specialist sectors including digital health, HealthTech and MedTech, life sciences, medical equipment and NHS communications.
Our experience ranges from supporting digital healthcare platforms and healthcare technology businesses to specialist pharmaceutical consultancies and public healthcare organisations.
Whether you’re developing innovative technology, launching a new service or communicating complex healthcare information, we bring sector understanding and practical communications expertise to every project.
Relevant specialist services include:
Our track record.
We’ve helped healthcare organisations navigate change, build awareness, engage stakeholders and strengthen reputation.
Our experience includes:
- Delivering award-winning communications campaigns that supported NHS organisations during the COVID-19 pandemic
- Delivering healthcare thought leadership programmes
- Raising awareness for specialist healthcare and pharmaceutical services
- Building national media coverage for healthcare campaigns
- Supporting healthcare innovation and market entry strategies
Every healthcare organisation faces different challenges. Our role is to help ensure the right audiences understand the value of the work you do.
Why clients trust Viva.
We’re the UK Small PR Consultancy of the Year 2025 and 2026, recognised by the Chartered Institute of Public Relations (CIPR).
Our clients trust us because we understand that healthcare communications require more than visibility alone. Success depends on trust, credibility and a genuine understanding of the audiences you need to reach.
If you’re seeking a healthcare PR agency to support an NHS communications programme, launch a healthcare innovation, build thought leadership or manage a complex communications challenge, you’re in the right place – we help medical and healthcare organisations build trust and strengthen reputation through clear communications every single day.