Strategic social media and communication that drives real business results, not just likes.
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Social Media PR
Social media should be working harder for your business. After 22 years helping organisations across Lancashire and beyond cut through digital noise, we know the difference between social media that looks busy and social media that actually moves the needle. Your content deserves to do more than gather likes – it should be generating leads, building authority, and creating genuine business impact.
Why Social Media Communications Matter.
You know social media matters, but making it work consistently is another challenge entirely. Whether you’re a manufacturing business trying to showcase technical expertise or a public sector organisation building community trust, social media done right ensures your voice is:
- Heard by the decision-makers and influencers who matter to your business
- Trusted by audiences who rely on authentic, valuable content
- Recognised as authoritative in your sector, not just another corporate account
- Converting social engagement into genuine business opportunities
Your social media pr firm should solve these challenges with strategies that don’t just look good, but deliver real results.
Our Social Media PR Services.
We provide comprehensive support designed around the realities of busy organisations who need results, not vanity metrics:
- Strategy that connects to business goals: Clear social media strategies with defined KPIs that actually matter to your bottom line
- Content that works across platforms: From daily posts to thought leadership programmes, we create content that informs, engages, and converts
- Management you can rely on: Proactive social media management with real-time monitoring and audience insights that keep you ahead of conversations
- Authority building: LinkedIn leadership programmes and influencer partnerships that position your team as trusted industry voices
- Social media in crisis management:Â Managing your reputation when challenging situations arise across social channels
- Performance tracking: Regular reporting that shows how social activity translates to business outcomes
Social Media Public Relations: Making Every Platform Work for Your Business.
We understand that LinkedIn serves different purposes than Instagram, and that what works on TikTok won’t necessarily work on Facebook. Our approach ensures each platform plays its proper role in your broader communications strategy.
On LinkedIn, we help you build genuine authority and generate quality leads. From thought leadership programmes that position your senior team as trusted voices to employer branding that attracts the right talent, we ensure your business is part of the conversations that matter to your sector.
Instagram works when visual storytelling showcases your brand’s personality and culture. We create engaging content that connects with audiences who value authenticity and creativity, whether that’s behind-the-scenes content from your manufacturing floor or community impact stories from your public sector work.
Facebook remains powerful for reaching broad demographics and driving specific actions. We use targeted approaches to strengthen relationships with existing customers whilst attracting new audiences who convert to genuine business opportunities.
On X (formerly known as Twitter), speed and relevance matter most. We manage real-time engagement, amplify your involvement in industry events, and monitor conversations to ensure your brand voice cuts through and builds trust with audiences.
YouTube serves as your hub for longer-form content that educates and demonstrates expertise. We produce video content that showcases your knowledge whilst keeping viewers engaged and moving them towards business decisions.
TikTok is where culture moves fastest, and where bold, entertaining content can capture attention quickly. We develop campaigns that are trend-aware without losing your authentic brand voice.
By tailoring content to each channel’s strengths, we make sure your social media strategy is efficient, targeted and delivers measurable impact.
Why Social Public Relations Matters Now.
Social media moves quickly, but your business can’t afford to get it wrong. Audiences increasingly expect authentic, valuable content from the brands they follow. Whether you’re building trust with prospective customers, demonstrating expertise to potential partners, or simply ensuring your reputation reflects your actual capabilities, consistent social media presence makes the difference.
Your expertise deserves a wider audience. Your achievements deserve recognition. Your business deserves social media that works as hard as you do.
Our Track Record.
We’ve helped organisations transform their social media from afterthought to strategic asset. From manufacturing businesses who’ve used LinkedIn thought leadership to secure new contracts, to public sector organisations who’ve built genuine community engagement through authentic storytelling, we understand how to make social platforms work for different sectors and objectives.
Our approach combines sector knowledge with proven methods for creating content that resonates with specific audiences whilst maintaining the consistency and professionalism your brand requires.
Viva: Trusted Social Media PR Agency.
We’re the UK Small PR Consultancy of the Year 2025 and 2026, as awarded by the Chartered Institute of Public Relations. But beyond industry recognition, we’re trusted because we understand that social media communications isn’t about chasing trends or racking up followers – it’s about creating digital engagement that supports your actual business objectives.
Whether you’re launching new services, building industry authority or simply want to ensure your social media reflects the quality of your work, we know how to translate what you do into content that connects with the audiences who matter most to your success.
We specialise in ‘creative impact’ — work that delivers tangible results to:
- Make complex ideas simple
- Create demand for products and services
- Turn brands into sector leads
- Position great places to work
- Change perceptions about places and brands
- Help owners maximise exit value
- Drive change
- And more.