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Media Training
The media are at your gates. You need to deliver difficult news to your team. You’re due to give a motivational speech at a conference.
For many, these moments mean sweaty palms and anxious thoughts. But it doesn’t have to.
As a specialist media training and communications coaching provider, we work with organisations in defence, advanced manufacturing and the public sector to make sure they’re prepared for whatever comes their way.
In partnership with Bigtank, Viva delivers practical, real-world media training that goes far beyond theory – building the confidence and credibility your people need to hold their own under pressure.
Media Training and Communications Coaching Services.
- Media handling and interview preparation
- Spokesperson and on-camera training
- Presentation skills coaching
- Crisis communications simulation
- Stakeholder and public engagement training
- Difficult conversations for leaders
- Sector-specific communications packages
- Bespoke rehearsal clinics
Why Viva and Bigtank?.
Credentials matter.
Every training package we deliver is built from genuine real-world experience. We’ve supported clients such as BAE Systems, Eurofighter Typhoon, global manufacturers, the NHS, local councils and leading education providers – sectors where trust, accountability and clarity of message are non-negotiable. Viva specialises in equipping people to communicate with confidence under scrutiny. Whether that means preparing leaders for live broadcast interviews, helping technical experts translate complex ideas into plain English, or strengthening organisational resilience in high-pressure scenarios, Viva ensures your people are ready to perform when it matters most.
Bigtank brings more than 20 years of broadcast production expertise to every session. Since 2008, they’ve delivered specialist media and presentation coaching for business leaders, local governments, chambers of commerce and international organisations including the IAAF Athletics Federation. Their work spans Europe and their clients range from Olympic medallists to global ambassadors.
Bigtank’s lead trainer and MD is a seasoned TV presenter with appearances on BBC, ITV and Sky since 2000, a professional stand-up comedian and BBC New Comedy Awards grand finalist and a proven expert in body language, stage presence and turning nerves into performance.
That combination of strategic communications expertise and broadcast performance coaching is what sets this training apart. The outcome is confident speakers that come across as compelling, credible and authentic.
Our Approach to Media Training.
Building essential skills.
Our foundation media training programmes build the skills teams need to communicate clearly and consistently, whatever the situation demands.
Each core course is delivered in person, in groups of up to six people, as a half-day or full-day session in Lancashire. Packages include:
- Media handling basics: How to prepare for interviews, control your messages and avoid the pitfalls that catch unprepared spokespeople out.
- Presentation skills training: Techniques for confident delivery in staff presentations, conferences and customer-facing situations.
- On-camera confidence: Coaching for video appearances, from corporate films to internal communications updates.
- Quarterly “communications gym”: A retainer-style option that keeps skills sharp through regular refresher sessions.
Preparing for high-pressure moments.
For organisations where scrutiny is high and the stakes are higher still, our advanced media training packages simulate the real-world scenarios that test even experienced communicators.
Aimed at leadership teams and individuals who need to stay on message under pressure, these sessions include:
- Crisis communications simulation: Role-playing hostile media interviews and breaking news scenarios so your people have been there before it happens for real.
- Stakeholder and public engagement: Training for public consultations, scrutiny hearings and community meetings where getting the tone wrong isn’t an option.
- Virtual and hybrid presentation skills: Impactful, credible delivery across online formats.
- Difficult conversations for leaders: Equipping managers to handle sensitive employee and stakeholder discussions with clarity and confidence.
- Bespoke rehearsal clinics: Tailored one-to-one or small group preparation ahead of major announcements, launches, or hearings.
Sector-specific media training.
Some environments demand more than a generic training package. We combine our wealth of sector-specific expertise, including defence, advanced manufacturing and the public sector, with our knowledge, expertise and skills to deliver tailored training that responds to real-world challenges our clients face. Examples of tailored packages include:
- Defence and advanced manufacturing: Secure communications protocols, investor and partner briefing delivery, technical spokesperson training and sector-specific crisis simulations.
- Public sector (education, healthcare, local authorities, emergency services): Handling emotionally charged interviews, preparing for public inquiries and scrutiny boards and spokesperson training for emergency situations.
- Digital media performance: Podcast and radio interview coaching, social media live Q&A preparation and content delivery for digital-first channels.
Media Training for the Moments That Matter.
Being willing to face a difficult interview or high-stakes presentation isn’t enough. You need to be ready for it.
The organisations that communicate well under pressure aren’t the ones that got lucky. They’re the ones that prepared. From individual spokesperson coaching to full team media training programmes, we design every package around your organisation’s specific needs, challenges and audiences.
Talk to Us About Media Training.
Preparing for a major announcement, a media interview, or a high-profile public moment? Or simply want to build your team’s communications confidence before anything goes wrong?
Tell us what you’re working towards – we’ll put together a package that fits.
We specialise in ‘creative impact’ — work that delivers tangible results to:
- Make complex ideas simple
- Create demand for products and services
- Turn brands into sector leads
- Position great places to work
- Change perceptions about places and brands
- Help owners maximise exit value
- Drive change
- And more.