Media and Stakeholder
Strategic communications that build credibility, influence and measurable impact.
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Media Relations
Your organisation achieves extraordinary things. But if the right people don’t know about them, opportunities are lost, partnerships don’t form and your expertise goes unrecognised.
We help organisations in complex, high-stakes sectors tell their stories to the audiences that matter most. From national defence programmes to breakthrough healthcare innovations, we turn technical excellence into compelling narratives that build understanding, trust and lasting reputation.
Sectors We Know.
We’ve spent more than two decades building deep expertise in sectors where precision, credibility and trust are non-negotiable:
- Defence and Aerospace: Supporting organisations at the forefront of national security and aviation technology audiences alike, substance intact, jargon stripped back.
- Advanced Manufacturing: Telling the growth stories of innovative manufacturers.
- Technology: Translating complex innovation into accessible, compelling narratives.
- Healthcare: Building credibility for organisations, improving patient outcomes and access to treatment.
- Education: Helping institutions demonstrate impact and attract talent.
- Public Sector: Supporting organisations navigating scrutiny whilst delivering for communities
This sector depth means we understand your audiences, your media landscape and the conversations that shape your industry.
From Insights to Impact.
Every campaign starts with understanding: your objectives, your stakeholders, your competitive landscape. We identify the stories that demonstrate genuine expertise, then place them where they’ll create real influence.
That might mean positioning your leadership as a trusted voice through sustained thought leadership. It might mean showcasing technical success through targeted trade coverage. Or it might mean shaping policy conversations through meaningful stakeholder engagement.
We don’t chase coverage for its own sake. We build a reputation that supports your business goals.
Our Media and Stakeholder Relations Services.
- Media engagement: Trusted relationships with journalists across national, regional, trade and specialist press, built over twenty years.
- Content that earns attention: Announcements, features, thought leadership and commentary crafted for each outlet and audience.
- Spokesperson development: Practical media training that builds confidence, consistency and credibility in interviews.
- Stakeholder communications: Proactive relationship-building with partners, investors, policymakers and communities.
- Events and launches: Press events, stakeholder briefings and launches that generate coverage and conversation.
- Awards programmes: Identifying and writing entries that showcase your achievements and build third-party credibility.
- Crisis and issues management: Protecting reputation when scrutiny is high or situations move fast.
Proof: Eurofighter.
Our work with Munich-based Eurofighter GmbH dates back to 2012. It demonstrates our ability to operate smoothly within complex multi-national defence environments, supporting a small internal team across four partner countries and multiple air forces.
Delivery and Excellence:
- 500+ pieces of external content, including technical articles, case studies, and strategic messaging
- 1,000+ social media posts across all platforms, maintaining narrative consistency
- Daily content calendar management, ensuring regular engagement across all channels
Proactive and responsive, Viva is a great agency to work with. From providing strategic counsel through to writing content for our digital and social channels, their work is always high quality.
Tom Clarke, Eurofighter
Proof: AscellaHealth.
When US-based AscellaHealth expanded into the UK, they needed to establish credibility in a new market quickly. The healthcare consultancy, which improves access to rare disease treatments, turned to Viva to build awareness and generate leads. We developed a full media relations strategy: adapting content for UK audiences, securing expert-led thought leadership in key trade titles, and managing award entries to spotlight innovation.
Results:
- 49 pieces of media coverage in 12 months
- 5 thought leadership features in target publications
- 2 industry award wins
- 2 expert guides developed for lead generation
Viva has become a true strategic partner and extension of our internal marketing in our quest to generate leads and increase brand awareness in a new market.
Darcey McDermott, Chief Marketing & Communications Officer, AscellaHealth
Proof: CoolKit.
When CoolKit, the UK’s largest specialist in temperature-controlled vehicles, set out to raise its profile, they partnered with Viva to share their growth story.
Through consistent media engagement, thought leadership and award campaigns, we’ve positioned CoolKit as an innovative, sustainable and fast-growing manufacturer.
Results:
- 67 pieces of trade and business coverage
- 7 award shortlistings (regional, national and industry)
- 4 award wins, including What Van? Converter of the Year 2023
When a major factory fire threatened operations, we supported CoolKit’s communications, helping manage public messaging and highlight their remarkable return to production within days.
Viva has helped build a positive business profile and reputation for CoolKit by telling our growth story. We might need to build a new trophy cabinet!
Rupert Gatty, Founder and CEO, CoolKit
Why Organisations Trust Viva.
We’re the CIPR Outstanding Small Consultancy of the Year. But what matters more is why clients stay: 85% of our revenue comes from retained relationships, many spanning a decade or more.
That longevity comes from treating every story as an opportunity to build genuine understanding, not just headlines. Our clients know effective media relations require patience, precision and integrity.
Storytelling with impact.
Whether you’re launching new capabilities, navigating change or ready for your organisation to be understood by the audiences that matter, we’ll make sure your story carries weight.
We specialise in ‘creative impact’ — work that delivers tangible results to:
- Make complex ideas simple
- Create demand for products and services
- Turn brands into sector leads
- Position great places to work
- Change perceptions about places and brands
- Help owners maximise exit value
- Drive change
- And more.