Viva named the UK’s Small PR Consultancy of the Year for second successive year
Viva retains the CIPR Excellence Awards UK Small PR Consultancy of the Year title after a standout year of growth…
Take a look at the PR Insights created by our team.
Viva named the North and Midlands’ best SME PR agency
Viva wins Small to Medium PR Consultancy of the Year 2026 at the PRCA North & Midlands DARE Awards.
Viva named PR Agency of the Year at Prolific North Champions Awards 2026
Viva won top honours at the Prolific North Champions Awards 2026, taking home PR Agency of the Year and B2B…
Colleges Are Selling Courses. Businesses Want Solutions.
Colleges and employers aren’t misaligned on skills – they’re miscommunicating. Why education must start with workforce problems, not jargon.
Your Council Is About to Disappear. Who’s Communicating That?
England’s biggest council shake-up in decades risks a growing trust gap as residents hear little about what abolition and merger…
Manufacturing’s Apprenticeship Collapse Is a Brand Problem
Apprenticeship starts are down 40%. Funding reform won’t fix manufacturing’s skills gap until the sector closes its authenticity gap.
The DIP Is Now a Communications Crisis, Not Just a Procurement Delay
As the Defence Investment Plan stalls, defence firms face a narrative vacuum. Why waiting to communicate could cost more than…
Results day fun to fighter jets, my fast-paced fortnight as a NextGen Viva intern
From day one, NextGen Viva intern Holly was thrown into action as she joined Viva PR for two of the…
From mucking out to making an impact: A reflection on my first week at Viva
Explore Megan’s fresh perspectives from her first week at Viva PR, as she embarks on her role as a Junior…
Why do you need to develop key messaging as a manufacturer?
Discover why key messaging is essential for manufacturers. Learn how it shapes your identity, builds trust with customers, aligns internal…
Ask An Expert: What is thought leadership and how can you use it?
Thought leadership puts you at the centre of your PR and marketing efforts – leveraging who you are and what…
Welcome to our eBook series: Everything you need to know about Linkedin
Linkedin is the most trusted social media network for B2B comms and networking. We’ve created a series of eBooks to…
Ask An Expert: Getting your PR and Comms in shape for key trade events
What do you need to know when you are attending an industry event — like ILA Berlin or Farnborough International…
Volunteers’ Week 2024: Viva gives Tree of Life roots to grow
We’re marking Volunteers’ Week by sharing the special volunteering project we’ve been working on for Lancashire baby loss charity, Friends…
Mental Health Awareness Week: ‘Moving out of my comfort zone keeps me mentally healthy’
During Mental Health Awareness Week (13-19th May), Jenny Brookfield discusses how a new hobby, funded by her Juno wellbeing points,…
Learning at Work Week: What about learning gives Team Viva its power?
Learning at Work Week runs from 13th to 19th May 2024, and this year the theme is Learning Power. We asked…
Ask An Expert: What is TikTok notes and should Instagram be worried?
Have you heard the rumours? There could soon be a new photo app on the market, and it’s set to…
Ask An Expert: Why the latest Princess of Wales photo is turning into a PR disaster
The Mother’s Day photo of the Princess of Wales with her children has turned into a PR disaster for the…
Ask An Expert: How has PR delivered during the Post Office Horizon scandal?
As Mr Bates vs The Post Office pushes the Horizon IT scandal back into the spotlight – sending shockwaves through…
Ask An Expert: Top trends in PR for 2024
We’re looking ahead to what’s on the horizon in the world of PR in 2024 – take a look as…
Ask An Expert: Everything you need to know about Threads
Facebook and Instagram’s parent company, Meta, has introduced Threads – arguably a Zucker-punch to Elon Musk and his erratic Twitter…
Ask An Expert: How to make an impact on Linkedin
It’s always a good time to evaluate what your business is doing on LinkedIn and where you might take greater…
Ask An Expert: How to plan and run a press trip
Where do you start when it comes to planning and running a press trip for your brand? Here’s how we…
Ask An Expert: What are WhatsApp Channels?
Exploring WhatsApp from a business POV is definitely worth your while. WhatsApp Channels just launched, but what are they about…
How To: Consider influencer trends and the future of PR
Read all about the current influencer marketing trends, how to stay ahead of the curve and predictions for the future…
How To: Execute an influencer PR campaign
Find out the dos and don’ts of working with influencers in PR, best practices for amplifying influencer content, and how…
How To: Create an influencer PR strategy
Once you’ve nailed the campaign objectives, it’s time to start building influencer relationships. Here’s how to set clear expectations and…
How To: Work with influencers in PR
What’s an influencer? Why should you use an influencer in your next PR campaign? What are the different types of…
Elon Musk has been in charge for a year – what’s happening at Twitter?
It’s been just over a year since Elon Musk took over Twitter – could it now be on its way…
Mental Health Awareness Week: #ToHelpMyAnxiety in the workplace
Mental Health Awareness Week 2023 focuses on anxiety. Here we discuss how we offer ways to exercise #ToHelpMyAnxiety, especially in…
Business Matters: Stress Awareness Month
April is Stress Awareness Month, and our client Lancashire Mind is sharing four top tips to help employers across the…
TikTok How To: Security advice from Holker IT
The news about TikTok’s security concerns has been everywhere (March 2023). Matthew Metcalfe, Managing Director at Holker IT, has written…
TikTok How To: Content Creation
When it comes to creating content for TikTok, forget about being polished and corporate. It’s all about being raw, real…
TikTok How To: Understanding your audience
TikTok is where audiences go for authentic, shared reality content – it’s the modern-day ‘water cooler moment’ for many. Here’s…
TikTok How To: Five ways to use it for PR
TikTok opened up creativity to everyone. Your challenge is deciding which of your business objectives could be achieved by using…
TikTok How To: Why should you use it?
TikTok offers a different lens to look through when it comes to engaging with your audience – let’s look at…
TikTok How To: What’s it all about?
Get ready to delve into the world of TikTok – you’ll find it holds huge potential for businesses to take…
Ask An Expert: How do I tell my brand’s story to the media?
Getting media coverage for your brand story has changed since Covid, with journalists working remotely – try these tips to…
How do you reach 60 million people with a PR campaign about hearing health?
By focusing on what impact your story needs to make before you start building your campaign. Let us explain more…
Ask An Expert: How to best use data for your business
Our latest how to guide is now live – we look into the vast data landscape that’s out there and…
How To: Impress the judges and win awards
We’re so passionate about entering the right awards for your industry – and making sure you impress the judges –…
PR Budgets How To: Five ways to spend your PR budget wisely
Here’s our top five tips to help you spend your PR budget wisely, whatever its size. From sharing wins to…
PR Budgets How To: What do you need to include?
No one has a limitless pot for their PR budget, so it’s important to identify which elements will give you…
PR Budgets How To: The importance of planning
Time equals money in PR and your budget for a PR campaign will depend on what you envisage the end…
PR Budgets How To: Why do you need a PR budget?
There’s no avoiding an almost inevitable recession coming our way, but now is not the time to be quiet. It’s…
Ask An Expert: How to maximise appearing at trade shows and events
Exhibiting at an industry event can feel daunting – but it could turn out to be your most cost-effective brand…
Public Sector crisis communications
Crises or major incidents requiring a public response occur much more frequently in the public sector. This blog looks at…
Crisis Comms How To: Manage crisis communications
Planning ahead makes managing crisis comms during a real-time incident much more effective. Let’s look at the dos and don’ts…
Crisis Comms How To: Create a crisis communications plan
A crisis or major incident can be handled much more effectively if there is already plan in place that can…
Crisis Comms How To: Why are crisis communications important?
Let’s start with the basics of why crisis communications are important – this blog talks about how crisis comms relate…
Volunteers’ Week 2022: The Viva View
Volunteers’ Week is an annual celebration of the contribution millions of people make across the UK through volunteering. It’s also…
Linkedin How To: Generate enquiries
Once you’ve got everything in place, it’s time to start generating enquiries and using Linkedin as a marketing tool, using…
Linkedin How To: Create engaging content
Your Linkedin content will generate the majority of your enquiries. You want to present as an expert in your field,…
Linkedin How To: Grow your network
Understanding how the LinkedIn network will engage with you and your content is half the battle. Check out our How To…
Mental Health Awareness Week: The Viva View
9th – 15th May is Mental Health Awareness Week here in the UK. In this post, Viva MD Tony Garner…
Linkedin How To: Stand out from the crowd
Linkedin can be a marketer’s best friend, if used properly. With more than 30 million users in the UK alone,…
Viva turns 20: Lessons I’ve learned
This week marks Viva’s 20th birthday and being in PR, we never knowingly let a good milestone go to waste. Here…
International Happiness at Work Week: The Viva View
When I set up Viva PR nearly 20 years ago in my little back bedroom office, I did it with…
Heard Mentality Week: Day Five – Give
We’re looking at ways to Give on Day Five of Heard Mentality Week. This is the final element of Mind’s…
Heard Mentality Week: Day Four – Keep Learning
We’re looking at ways to Keep Learning on Day Four of Heard Mentality Week. This is the fourth of Mind’s…
Heard Mentality Week: Day Three – Take Notice
On Day Three of Heard Mentality Week, we’re looking at how to Take Notice. This is the third of Mind’s…
Heard Mentality Week: Day Two – Be Active
On Day Two of Heard Mentality Week, we’re looking at ways to Be Active. This is the second of Mind’s…
Heard Mentality Week: Day One – Connect
On Day One of Heard Mentality Week, where PR and comms professionals are taking positive action on mental health across…
Could lockdown puppies become office dogs?
As we start heading back to the office for the first time since March 2020, could thousands of lockdown puppies…
Top Tips for Healthy Staff Engagement
Maintaining staff engagement in a large and complex organisation can feel like an uphill struggle. But, ideally, this should just…
Will locations switch off to festive lights ceremonies in Christmases to come?
Christmas lights switch-ons were one of the many live events that had to be reimagined due to the pandemic. Has…
How to Communicate Core Values
It is not enough for an organisation to just have core values. If you don’t communicate core values to staff,…
Importance of Internal Communication in Healthcare
Internal communications are important in any organisation but when you are talking about a high-pressure environment like healthcare it can…
Internal Communications: The Good, The Bad and the Indifferent
Internal communication needs to be more than just a tick box activity for organisations. It needs to encourage employee engagement,…
In times of crisis, followers look to a leader for direction. But a crisis often brings a multitude of surprises…
How to prepare for a crisis as an organisation
What steps can your organisation take before a crisis hits? This is known as the pre-crisis stage. We have split…
Posting to populate the pavements – how social media can be used to boost high street footfall
Forward-thinking towns understand that digital and physical presences work in tandem.
Heroes and Villains – 5th March 2021
This week’s PR heroes and villains features Dolly Parton and Pontins. Who’s a hero and who gets a no? Read…
Six reasons why your brand should be on Instagram
Instagram has come a long way since first launching in 2010.
Heroes and Villains – 26th February 2021
This week’s PR heroes and villains features Cadbury, Fortnite and Boris Johnson. Which features on which list, we hear you…
Types of Internal Communications for Healthcare Communications Professionals
There are ten different ways to communicate messages to employees from your Comms team.
Heroes and Villains – 19th February 2021
This week’s PR heroes and villains features KitKat and Marmite. Which did we love and hate? Read on to find…
Heroes and Villains – 12th February 2021
This week’s PR heroes and villains features Jackie Weaver and Zoom filters. Which falls into which list? Read on to…
If you’re looking for a role model on how to rule a virtual space, then look no further. She’s the…
The clock is TikTok-ing for brands
Lockdown 1.0 brought us many things – the staples of sourdough, banana bread and TikTok were mine.
Heroes and Villains – 5th February 2021
This week’s PR heroes and villains features Aldi and RyanAir. Who’s a hero and who gets a no? Read on…
Internal comms is a hot topic at the moment – especially due to the pandemic. More people are working from…
Three months ago, Twitter officially launched ‘Fleets’. But did they need to?
The impact of brands having a voice on social
Online retail giants ASOS and Boohoo were trending on Twitter last week after ASOS made a dig at Boohoo for…
Heroes and Villains – 29th January 2021
This week’s PR heroes and villains features GameStop and Boohoo. Which features on which list, we hear you cry… Read…
How to boost a post on Facebook
Our social media PR team here at Viva PR note down some important tips on how to boost a post…
Why you should use Facebook boosted posts
Should you be boosting Facebook posts? Our social media PR team here at Viva PR list some of the benefits…
Facebook launches new News feature: What does it mean for you?
Facebook have launched a News feature – what does that mean for your company? We have a look at what…
Heroes and Villains – 22nd January 2021
This week’s PR heroes and villains features Unilever, Cineworld and the Beckhams. Who’s a hero and who gets a no?…
Mental Health at Viva: Making employee wellbeing our focus
Looking after our mental health and wellbeing has never been more important. Now that we’re in a third lockdown, we’re…
What is an ambassador? You may have heard the word ‘ambassador’ being thrown about, but what does it mean and…
Heroes and Villains – 15th January 2021
This week’s PR heroes and villains features Primark and pharmacies. Which features on which list, we hear you cry… Read…
Can a silent Trump still create a stink?
Unless you live under a rock, you’ll know that US President Donald Trump was banned from Twitter this weekend.
Heroes and Villains – 8th January 2021
This week’s PR heroes and villains features Joe Wicks, Creme Egg and Rita Ora. Who’s a hero and who gets…
If you’re after self-improvement one step at a time in 2021, let’s start slow and follow these five tiny tips…
Heroes and Villains – 18th December 2020
This week’s PR heroes and villains features Burger King and Danielle Lloyd. Which features on which list, we hear you…
Lights, Camera…Action? I recently bought a brand-new laptop. It is the 2020 edition of my previous laptop, which has served…
Heroes and Villains – 11th December 2020
This week’s PR heroes and villains features Ratatouille on TikTok and Kay Burley. Which features on which list, we hear…
Who’s ACCOUNTable? It has been over a year since the ‘Wagatha Christie’ scandal, in which Colleen Rooney posted an Instagram…
Heroes and Villains – 27th November 2020
This week’s PR heroes and villains includes Asda and Topshop. But who is on which list? Have a read to…
How is the Instagram User Experience changing?
How is the Instagram User Experience changing? Instagram users can expect things to change over the next few weeks following…
Heroes and Villains – 20th November 2020
This week’s PR heroes and villains includes Playstation and Tesco… but who’s a hero and who gets a no? Read…
Sign of the times or Time for change?
Sign of the times or Time to change? Sign of the Times or Time to Change It has been announced…
To podcast or not to podcast? Thinking of starting a podcast for your business? Podcasts have grown in popularity rapidly…
Heroes and Villains – 13th November 2020
This week’s PR heroes and villains features Disney, John Lewis and AirBnB. Who’s a hero and who gets a no?…
Did you catch the Amazon Christmas advert last week? Though potentially unrelated, we couldn’t help but draw comparisons to the…
A good news story a day keeps the bad news away
It may be a bit of an optimistic statement, but you get the idea. At certain times, within certain organisations,…
3 Keys to Successful Live Awards Events on Zoom
We usually host the Amplifon Awards for Brave Britons at The Army and Navy Club on Pall Mall. It’s a…
There are many situations where we’re love to be a fly on the wall – but what about being a…
#SharetheMicUK: How social media can be used as a catalyst for change
Celebrities handed over their social media accounts yesterday as part of the #ShareTheMicUK Instagram takeover campaign to amplify the voices…
Sadly this week, model Chrissy Teigen and singer John Legend lost their unborn baby after Teigen suffered complications. We look…
Picture this. You’re doing a mock debate at school. You head to the podium, cradling your neatly written cue cards.…
The Virtual Office: How to maintain team culture at home
Since March, team Viva has been working from home and embracing the new normal. There have been great pros to…
Heroes and Villains – 25th September 2020
This week’s PR heroes and villains includes Cadbury in both categories! Read on to find out why…
On Tuesday night the Prime Minister announced some new rules in response to the increasing COVID-19 rates amongst the UK.…
#BorisOut – A guide on how NOT to communicate in a crisis
Last night, the PM addressed the nation about stricter guidelines to curb the second wave. However, he was met with…
Life is calling Isn’t it bizarre to think back to a time where all you could do on a phone…
One Rule For Them A lot of people have identified and been angered by the fact that politicians at present…
Brands using humour: Yorkshire Tea vs. Dettol
Brands using humour: Yorkshire Tea vs. Dettol Brands using humour: Yorkshire Tea vs Dettol There has been debate over the…
Silence Speaks Volumes Tennis star Naomi Osaka won the 2020 US Open over the weekend. At just 22, Naomi has…
Green Heroes and Villains of the week: Which brands are attracting environmentally conscious consumers and which brands are losing them?…
Cooking up a Stormboard Pre lockdown at Viva HQ, we thrived during creative huddles. We plastered the wall with colourful…
Got the hump: Coronavirus guidelines have been a PR shambles
Got the hump: Coronavirus guidelines have been a PR shambles The UK has been affected by coronavirus guidelines for 170…
WFH Revolution: Is the HS2 build a waste of money?
WFH Revolution: Is the HS2 build a waste of money? Construction on the superspeed HS2 railway line allowing commuters from…
Heroes and Villains – August 2020
This week’s PR heroes and villains features Gary Lineker and Dettol. but who’s a hero and who gets a no?…
Does Canva make you a marketing master or a clone?
Does Canva make you a marketing master or a clone? Canva is a popular graphic design tool that allows non-professionals…
Got the hump: Would the British education system survive if it was a business?
Got the hump: Would the British education system survive if it was a business? In the last week, concerns have…
Heroes and Villains – 21st August 2020
This week’s PR heroes and villains features Lego and Victoria’s Secret… which falls into which list? Read on to find…
How Oldham is dealing with a reputation crisis: Could the authorities be doing more?
How Oldham is dealing with a reputation crisis: Could the authorities be doing more? Oldham is currently the town with…
Let’s get lyrical Let’s get lyrical It comes as a surprise to no one that sex sells. In the music industry,…
Betrayed by the grades Maybe you’ve not heard the name Gavin Williamson before, but we bet you have this weekend.…
Heroes and Villains – 14th August 2020
This week’s PR heroes and villains includes Ben and Jerry’s as well as M&S. Which features on which list, we…
Does crime mean punishment for towns/villages?
Does crime mean punishment for towns/villages? It has been reported that last night a teenage boy was shot in Bury.…
Does Doodly do the trick? At Viva, we are always on the hunt for the next best thing to offer…
Favourite five: The most authentic lockdown TV ads
Favourite five: The most authentic lockdown TV ads As we begin to enter a post-lockdown marketing world, we can reflect…
Is the Better Health campaign insensitive?
Is the Better Health campaign insensitive? Boris Johnson’s ‘Better Health’ campaign aims to tackle obesity. The PM is urging the…
Crisis comms doesn’t mean careless comms
Last night the government announced new local lockdown measures. We all knew the virus wasn’t just going to go away,…
Dodging face mask enforcement – is it good or bad for reputation?
Dodging face mask enforcement – is it good or bad for reputation? It is now compulsory by law to wear…
Care over shares? Since the pandemic hit, the PR world has adapted rapidly. There has been a pivot to show…
Has TikTok become a scapegoat for global political and economic tensions?
Has TikTok become a scapegoat for global political and economic tensions? Since the US first accused TikTok of data misuse…
To Infinity and Vyond Here at Viva, we are constantly updating and improving in order to provide the best service…
Viva: Achiever Vs Diva – 26th June 2020
Viva’s weekly Achiever Vs Diva awards. We pick them out each day and bring them together into this informal and…
As we start heading back to the office for the first time since March 2020, could thousands of lockdown puppies…
Social Media
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Content creation
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Blogs
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Video
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Artwork/Gifs
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Integration with media
Media Relations
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Press campaigns
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Case studies
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Media partnering
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Events
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Integration with social
Result
17
industry awards and nominations in the last three years.