Clear communication is everything.
When an incident strikes, the organisation that communicates with speed and confidence is the one that comes through it. As a specialist crisis communications PR agency, that’s exactly what we help you do.
Whether you’re building resilience before anything goes wrong, or you need a crisis comms consultancy that can move alongside you in a live situation, we provide the planning, support and expertise to keep your reputation and your people protected.
The organisations that come through crises well aren’t necessarily the ones with the fewest problems. They’re the ones who knew what to say, when to say it, and how.
That’s where we come in.
Send us a message to talk about
Crisis and issues communications
Our Crisis Communications Services.
- Crisis and issues preparedness planning
- Scenario-based response plans
- Spokesperson and media training
- Crisis communications during live incidents
- Media and stakeholder liaison
- Statement drafting and content creation
- Post-incident review and recovery support
Our Approach to Crisis Communications.
Before Anything Goes Wrong.
No organisation plans to face a crisis. But every organisation should be ready for one.
We work with leadership and operations teams to identify the risks most likely to threaten your reputation — whether that’s an operational incident, online backlash, an employee issue, or a sudden change in public circumstances. We map your vulnerabilities honestly, establish clear roles and responsibilities, and develop crisis response plans that take the guesswork out of the worst moments.
The goal is simple: when something happens, you know exactly what to do and who does it. No scrambling, no silence, no mixed messages.
When it Matters Most.
In a live crisis, clarity is everything. Speculation fills the gaps that silence leaves.
We work quickly alongside your team to shape messages that are accurate, human, and coordinated, keeping stakeholders informed and trust intact. From the first statement to ongoing media liaison, we work through each decision with you.
We’ve handled sensitive crisis communications across education, public sector, and defence; environments where getting the tone wrong causes as much damage as the crisis itself.
We know crisis communications isn’t just about what you say. It’s about who hears it, when, and whether they believe you. Our journalism background means we understand how media stories develop and how to stay ahead of them.
After the Dust Settles.
A good crisis response doesn’t end when the headlines stop. We support post-incident recovery — reviewing what happened, what worked, what didn’t, and how to rebuild trust with the people who matter most.
A well-handled crisis, managed with transparency and care, can demonstrate more about your values than years of positive coverage ever could.
Crisis Communications Experience.
Education sector — managing national media coverage.
When a school’s student’s death gained national media coverage, we managed internal and external communications simultaneously. Staff and students needed clear, respectful information quickly. Media needed accurate statements that balanced transparency with sensitivity. The tone had to be human without being inappropriate, informative without being speculative.
We delivered communications that protected the institution’s reputation whilst doing right by the people it served. That’s the real measure of any crisis response.
We’ve also supported clients in defence and public sector environments where sensitive communications require security awareness and stakeholder precision alongside speed.
Why Crisis Preparedness Matters.
Reputation takes years to build. A crisis can threaten it in hours.
Organisations that prepare properly, communicate clearly, and act with integrity under pressure can emerge from difficult situations with their reputation not just intact — but stronger. Stakeholders notice how you behave when things are hard.
From proactive crisis planning to real-time communications support, we make sure your messaging is clear, consistent, and human. Because those three things rarely happen by accident.
Crisis Communications Insights: PR in the Real World Podcast.
We’ve explored crisis and issues communications in depth on our PR in the Real World podcast. And we’ve had some of the best in the business share what they’ve learned the hard way.
Alison Arnott, one of the UK’s leading internal crisis communications specialists, joined us to discuss how organisations communicate with their own people during live incidents, the audience most agencies and organisations forget about when the media calls.
Dee Cowburn, who worked at the heart of Police and Crime Commissioner communications, talked us through the realities of managing public trust under sustained pressure in politically charged environments.
And Amanda Coleman, who led communications for Greater Manchester Police during the Manchester Arena attack, shared an extraordinary account of what crisis communications looks like at its most demanding — and what every organisation can learn from it.
Three very different perspectives. All essential listening if you want to understand what good crisis communications actually looks like when it counts.
Talk to a Crisis Communications Specialist.
Thinking about crisis preparedness, or dealing with something right now?
Tell us what’s happening and when’s best to speak. We’ll get back to you quickly.
We specialise in ‘creative impact’ — work that delivers tangible results to:
- Make complex ideas simple
- Create demand for products and services
- Turn brands into sector leads
- Position great places to work
- Change perceptions about places and brands
- Help owners maximise exit value
- Drive change
- And more.