Strategic PR that cuts through complexity and drives real business results.
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Technology PR
The technology sector moves faster than ever – digital transformation, AI innovation, and data breakthroughs are reshaping entire industries. But brilliant tech isn’t enough anymore. Your innovations need to reach the right decision-makers, at the right time, with messages they actually understand. After more than 20 years in business, we know how to translate complex technical achievements into compelling business stories that drive real outcomes.
Why Technology Communications Matter.
Your technical capabilities might be groundbreaking, but if investors, customers, and partners can’t grasp what makes you different, you’re missing opportunities. Strategic communications ensure your innovations are:
- Understood by investors evaluating your commercial potential
- Trusted by enterprise customers making critical technology decisions
- Recognised by industry influencers and procurement teams
- Positioned as essential tech that drives competitive advantage
Our Technology Communications Services.
We provide comprehensive support designed around the commercial realities of tech business:
- Technical storytelling: Translating complex innovations into accessible business narratives
- Product launch support: Creating excitement around new tech without drowning audiences in specifications
- Investor relations: Demonstrating commercial potential and market traction to funding audiences
- Customer case studies: Showcasing real-world impact through client success stories
- Thought leadership: Positioning your experts as authorities in emerging tech areas
- Crisis communications: Managing reputation when technical challenges or security issues arise
- Partnership communications: Supporting joint ventures, acquisitions, and strategic alliances
- Market positioning: Differentiating your tech in crowded, competitive landscapes
Our Approach: Making Innovation Accessible.
We immerse ourselves in your technical capabilities and commercial objectives to understand what truly differentiates your technology. Our approach translates complex innovations into stories that resonate with different audiences whilst maintaining technical credibility.
From our work with clients like Thermocill, we’ve learned that tech communications succeed when they focus on outcomes rather than features. We helped them achieve significant media coverage by creating compelling narratives about real energy savings and environmental impact, not just product specifications.
Our focus areas include:
- Demonstrating how your technology creates genuine business value for customers
- Building trust through proven track records and transparent performance data
- Positioning your innovations as essential tech that drives competitive advantage
- Creating engagement that converts to partnerships, investment and commercial success
By tailoring content to each channel’s strengths, we make sure your social media strategy is efficient, targeted and delivers measurable impact.
Technology Sectors We Work With:
Our experience spans the tech areas where innovation creates real commercial impact:
We help manufacturing tech companies communicate innovations in automation, robotics, and Industry 4.0 with meaningful impact to investors, enterprise customers and industry influencers.
From medical devices to digital health platforms, we work with healthcare innovators to share stories that build credibility and drive adoption across clinicians, patients and healthcare systems.
We support tech providers delivering smart infrastructure, digital government, and civic technology, helping them engage stakeholders and demonstrate clear public value.
Why Technology Communications Matter Now.
The tech landscape is more competitive than ever. Enterprise buyers increasingly rely on peer recommendations and proven case studies when evaluating technology partners.
Whether you’re securing Series A funding, winning enterprise contracts or demonstrating value to existing customers, clear communications make the difference between being noticed and being overlooked.
Your technical excellence deserves recognition. Your innovations deserve investment. Your solutions deserve the right customers. We know how to make that happen.
Our Track Record.
We’ve supported tech companies through successful funding rounds, major product launches and challenging market transitions. Our approach combines deep understanding of technology sector dynamics with proven methods for engaging diverse stakeholder groups.
From helping early-stage startups articulate their value proposition to supporting established tech companies through acquisition processes, we understand the unique pressures tech leaders face and how to communicate effectively under pressure.
Why Clients Trust Viva.
We’re the UK Small PR Consultancy of the Year 2025 and 2026, as awarded by the Chartered Institute of Public Relations. But beyond industry recognition, we’re trusted because we understand that technology communications isn’t about impressing people with technical jargon – it’s about showcasing genuine innovation that creates commercial value.
Whether you’re launching breakthrough technology, securing investment or simply want to ensure your technical excellence gets the commercial recognition it deserves, we know how to translate what you do into what people understand and value.
Our Technology PR Experience.
“Thermocill have worked with Viva since the very early stages of our journey so there’s nobody else I’d have put my trust in to support us at this important stage.
“Their passion and enthusiasm for our product and our story is clear to see, right across the team.
“They really understand how our product works, the benefits it offers – and most importantly – how to translate this to their extensive media contacts.
“The opportunities presented by the coverage they achieved were fantastic. PR at its best.”
Keith Rimmer, inventor, founder and chief executive of Thermocill
Who we work with.
