Strategic PR that delivers impact.
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PR & Comms Planning
A clear, insight-led PR strategy is the foundation of meaningful communication. Viva combines creativity with evidence-based planning to help organisations connect with the right audiences, change perceptions and deliver measurable results.
Why Strategic PR Matters
In today’s fast-moving world, businesses can’t afford to rely on scattergun PR. A tailored, well-researched plan ensures your brand is:
- Consistent across all channels
- Prepared for emerging opportunities or challenges
- Focused on measurable goals like reputation, engagement and lead generation
Our PR Strategy and Planning Services.
We offer a complete range of strategic PR support to match your objectives:
- Strategic consultancy: Expert advice to shape the direction of your communications.
- PR strategy and planning: Long-term plans that align with your business goals.
- Audience and persona creation: Understanding who you need to reach and how to engage them.
- Research and insight: Data-driven analysis to inform smarter decisions.
- Messaging and positioning: Clear, consistent narratives that resonate with stakeholders.
- Tone of voice development: Making sure your communications sound like you.
- Creative ideation: Campaign concepts that cut through the noise.
- Employee voice and employer brand: Strengthening internal culture and external reputation.
- Crisis and issues preparedness: Plans to protect your reputation when it matters most.
Our Approach: Turning Insight into Action.
At the heart of our work is a commitment to truly understanding your business. We immerse ourselves in your industry, your culture and your goals so we can uncover the insights that matter most.
From there, our team translates those insights into clear, actionable strategies. We develop tailored narratives, PR plans and messaging frameworks that connect with the right audiences and deliver measurable impact.
It’s a blend of creativity and strategic thinking designed to:
- Build trust with stakeholders
- Strengthen brand reputation
- Position you as a leader in your sector
- Drive long-term engagement and growth
Our Track Record.
We’ve supported organisations through product launches, large-scale change programmes, and reputation challenges by creating strategies that translate into measurable outcomes.
Our track record shows that when strategy drives PR, results are not just bigger – they’re sustainable.
Why Clients Trust Viva.
We’re the UK Small PR Consultancy of the Year 2025 and 2026, as awarded by the Chartered Institute of Public Relations.
But more importantly, we’re trusted because our approach is rooted in understanding each client’s unique challenges and ambitions.
Clients value us because we don’t deliver one-size-fits-all plans. We create strategies that stand up to scrutiny, resonate with the audiences that matter and deliver measurable impact.
Whether you need to refine your messaging, prepare for change or build long-term engagement, we know how to translate strategy into action that makes a difference.
We specialise in ‘creative impact’ — work that delivers tangible results to:
- Make complex ideas simple
- Create demand for products and services
- Turn brands into sector leads
- Position great places to work
- Change perceptions about places and brands
- Help owners maximise exit value
- Drive change
- And more.