Case Study:
Result.
of surveys submitted in just two weeks.
Result.
pieces of content shared over six-week campaign.
Result.
When COVID-19 hit the communications team at the trust called on us to provide swift and experienced PR support.
Objectives and deliverables varied, but in short, we helped them to help their teams. Copywriting, design, video production and media support – all of which in very tight timescales, enabled a drive in recruitment enquiries and boost in awareness of pandemic initiatives.
Oh, and in our spare time, Viva also sorted nomination of 13 different teams across the trust for the country’s highest profile healthcare awards. The result – 4 shortlisted, 1 win and 1 highly commended.
They said:
“Thanks to the support of Viva, we achieved our highest response rate ever for the NHS Staff Survey.
This is a really important way that we engage with staff and gather their honest feedback – helping shape strategic decision making and identifying clear priorities for them and our service users for the coming year.
Viva helped develop a strong internal and external campaign for our social channels, and the work across Twitter and LinkedIn really stood out.
It was a joy to work with them on this campaign and the result was really impressive. Thank you Viva!”
Natalie Banks, Former Communications Manager (Internal), Lancashire & South Cumbria NHS Foundation Trust
