PR in the Real World

A New Voice, With a Unique Slant

How can plucky PR pros create impact like the big-budget campaigns? Viva has been in this game for over 20 years, running and witnessing hundreds of outstanding campaigns. Yet, it frustrates us when big industry conferences overlook the niche sectors or clients who are – well, let’s just say, more Lancashire than London.

Doing Podcasts Differently

That’s why we’re launching PR in the Real World – our new podcast. We’re bringing our experience and know-how to talk about the practical, real-world challenges we face daily, where there are no sprawling teams or Hollywood names on speed dial.

The Viva team and the people we work with know this landscape well. Our mission is to discuss how you can deliver results against the odds. But it won’t just be us sharing insights – we’re bringing in voices from across the industry, amplifying experts from our world.

Delivering Real-Life Impact

Like many regional agencies, Viva is deeply rooted in our community. We see the impact of our work up close: the trees planted in a Council campaign, the new business enquiries inspired by our B2B work, job vacancies filled through our recruitment drives, and the employees connecting more with their employers and their communities.

Real. Life. Impact. This is what PR means to us.

Listen Now:

Available on Apple and Spotify