Viva applies a range of different PR tactics to build brand awareness and position Broughton as a thought leader across the pharmaceutical, nicotine and cannabinoids sectors.
Result 19%
boost in website traffic in just 3 months;
Result 47%
increase in LinkedIn followers;
Result 200%
increase in inbound links;
Broughton needed a formula for building brand awareness in key target audiences – in the US.
By making the complex simple and focusing on the bigger picture (advancing a smoke-free future), Broughton’s communications are now the envy of their competitors. And they deliver quantifiable results.







