Case Study:
earned media hits across 22 months
combined reach across high-DA platforms
positive sentiment, with 100% message-penetration
Reclaiming trade visibility with consistency
VEKA’s brief to Viva was unambiguous: reassert authority in trade media and ensure VEKA’s values are seen and heard frequently, consistently and in the right way as an ongoing market leadership narrative.
Over the course of a nearly two-year partnership, Viva delivered a strategic media relations engine built on editorial credibility, topic control and precise targeting – sustaining tempo through multiple news cycles including product launches, recycling investment, partnerships, employer brand and executive commentary on industry and national topics.
Viva ensured continuous, credible visibility for VEKA, re-establishing the brand as an industry authority through targeted technical insight, business leadership, and product-driven media placements.
Strategic approach
- Built and maintained a priority media list spanning fenestration trade, specifier/architect channels, manufacturing press and regional business platforms to amplify authority beyond the industry echo chamber.
- Mapped content to four pillars: Innovation, Sustainability/Circular Economy, Employer Brand, Partnerships – then used proactive ‘topic programming’ to keep each pillar visible across the year.
- Maintained consistent cadence, balancing news flow with deeper editorial and thought leadership comments to strengthen message penetration and editorial trust.
- Relationship-led activation: press engagement moments, including hosting a ‘media day’ and engaging with press at trade events, supporting stronger repeat pickup and quicker editorial pathways.
Execution and insights:
- 453 pieces of coverage
- 893,000 estimated views
- 122 million audience potential
- 42 average domain authority
Media ecosystem impact:
Across nearly two years, VEKA achieved sustained visibility across core fenestration trade media, adjacent manufacturing and materials press, specifier-focused titles, and high-reach regional business outlets. The breadth and repetition of coverage demonstrate not just media activity, but embedded editorial trust – positioning VEKA as a consistent authority across product innovation, sustainability, and employer brand narratives.
Full campaign coverage visualised in CoverageBook
Over the course of the near two-year partnership, Viva became a true extension of our team. The coverage speaks for itself – but it was the strategy, control and understanding of our brand that made the partnership work so effectively.
