Ask An Expert: How to make an impact on Linkedin

There’s an awareness day for practically everything these days, and the end of June was no exception, with World Social Media Day taking place on 30th June each year.

The occasion was originally introduced to pay tribute to the contribution of the likes of Facebook and Twitter on global communication.

What’s more, LinkedIn – the world’s largest professional network, which has changed the way businesses interact – turned the grand old age of 20 in 2023.

This all points to now being a good time to evaluate what your business is doing on LinkedIn and where you might take greater advantage of this powerful tool – although, in fairness, there’s never a bad time to do this.

Here are some of our top tips for Linkedin:

Develop a voice and personality

Some businesses may have values already in place, others may not have them formally written down but know what their brand stands for. Decide whether you should be formal and professional, or friendly and relaxed.

If your business is already using LinkedIn, it’s always worth revisiting this to assess whether the voice you’re using aligns with your brand.

Think about what you’re happy sharing

Some businesses will be happy to offer a warts-and-all insight, but that’s not right for everyone.

Consider how much of your culture you’d like to share, whether you’d be happy revealing contract wins or work you’ve done, or whether you’d be comfortable offering opinions on industry news.

Pictures are important

Posts with multiple images tend to be more successful than those with one. Also try to avoid stock imagery, instead sharing images of people in action, your products or events.

And, as a final point, selfies are proven to increase engagement on LinkedIn – so don’t be shy if that fits in with your brand personality!

Post regularly

It can’t be emphasised enough that the key to success is keeping up a presence, and that means sharing content at least weekly.

Keeping a steady drumbeat of posts will ensure you’re always in people’s feeds, so once you start, don’t stop. The best times to post are generally said to be 10am on Monday to Thursday and 1pm Friday to Saturday.

And while you’re there, engage (getting the workforce to join in, too!)

Once you’ve posted, stick around to like, comment or share other posts in your feed. Keep an eye on comments, too. Responding to your followers’ comments will bring your post back into people’s feeds and keep the conversation going.

Finally, try to get your workforce to interact with your LinkedIn page. Let them know when a post has gone out and encourage them to like, share and comment to spread the word even further.

Follow these tips to take full advantage of LinkedIn for your business.

Jenny Brookfield
Account Manager