Marathon man Paul thanks NWAA for saving his life

A triathlete is running in Sunday’s 43rd London Marathon to raise funds for the North West Air Ambulance Charity – just 12 months after the charity saved his life.

Dad-of-two Paul Bradford was four weeks away from competing in the Ironman World Championship in the States when he suffered a horrendous accident in April 2022. He was cycling home after a four-hour ride through North Wales when he became involved in a serious road traffic accident.

The 46-year-old marketing manager suffered a brain injury, fractured skull, broken ribs and a severely injured jaw. Paul spent 10 days in intensive care, nine weeks in hospital, and six months off work.

But now – only days after he visited the North West Air Ambulance Charity base at Barton, Greater Manchester, to thank the crew who saved his life – he is lacing up his trainers to compete in the London Marathon.

Paul said: “Thanks to the crew that day, my wife still has a husband and my children still have a father.”

He added: “While I have no recollection of the incident, I just know the air ambulance crew were amazing. The speed by which they attend a scene and the care they provide saves lives and reduces disability, which would otherwise occur through potential delays on the road to remote destinations by traditional ambulances.

“Until the accident I was not aware that the service is entirely funded by charitable donations. I was astonished by this and will raise awareness and funds to keep the air ambulance in the skies.”

Paul Bradford Recovery in Hospital

Paul spent 10 days in intensive care, nine weeks in hospital, and six months off work

Paul has set a target of £3,500 for the North West Air Ambulance Charity, which is the cost of a single air-ambulance callout.

Click here to make a donation to his marathon effort.

We do ‘impactful creativity’ —
work that delivers tangible results that:

create demand for products and services
make complex ideas simple
position great places to work
alter perception about places and brands
turn brands into sector leads
help owners maximise exit value

Call 01706 214340 | Email hello@vivapr.co.uk | Message

ARCHIVES

RECENT PROJECTS

looking for a PR agency that delivers