Viva win big at the CIPR Pride Awards

Viva were the big winners at the CIPR’s North West Pride Awards —  we took home a hat trick of awards more than any other agency – including Outstanding Small Public Relations Consultancy.

The other two golds for our campaign Burnley Social campaign, Best Use of Digital and Influencers.

On Viva the Judges said: “Viva had an incredibly clear and very ambitious business strategy which they are on track to deliver. They are combining the creation of a happy and stimulating workplace with a substantial commitment to continuing professional development for the team to support the delivery of their strategy. It’s clearly paying off as an impressive range of new clients have joined its roster.”

On the Digital Campaign they said: “This campaign had digital at its heart, running through all activity. Digital wasn’t an add-on or a tactic – it WAS the campaign. The target audience lives life online so that’s where the action happened. Creative, cool, quirky and, most importantly, engaging – that’s when Burnley found it’s cool.”

On the Influencers Campaign they said: “This was a solid creative campaign which supported and brought the work of individual influencers together to form a tribe that, together, would put a town on the social and digital map. The mix of influencers was spot on for the target audience and really helped the campaign make its mark.”

The CIPR Pride Awards is the UK’s most prestigious nationwide awards scheme, recognising excellence in public relations and communications. This year, the Pride Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.

FACT BOX

Viva won:

• Gold for Outstanding Small Public Relations Consultancy.
• Gold for Best use of Digital for Burnley: The Coolest Place in the North West.
• Gold for Best Use of Influencer Relations for Burnley: The Coolest Place in the North West.