Revolutionary vitamins brand Diso launches in the Harrods Pharmacy

It’s been an exciting week for healthcare business and Viva client Issa Group – it has secured a deal with the Harrods Pharmacy to stock its innovative range of vitamins.  

The Diso-branded vitamin strips have gone on sale on the lower ground floor of the iconic London store, offering consumers a unique way to take their daily vitamins.  

The pioneering oral strips dissolve on the tongue to give fast, high-impact nutrition, without the need for water. The 10-product range includes collagen, probiotic and multi-vitamins, as well as products to promote better sleep, skin benefits and boost energy levels.  

The vitamins supplied in reusable tins, which can be refilled, are priced between RRP £9 and £11.  

Harrods is the first physical retailer to stock Diso, with the products also available via the business’ online shop and major online retailers.  

Javid Patel, commercial director of Issa Group, based in Preston, Lancashire, said there are no other similar products available on the UK market.  

He said: “We’re delighted to be able to announce this deal with the Harrods Pharmacy. To have the product in such a prestigious, well-known store so early in our journey is a fantastic achievement for all involved in developing and manufacturing the brand.  

“The vitamins market is growing rapidly as more people become increasingly health and nutrition conscious – with a particular focus on boosting the immune system, following the COVID-19 pandemic. We have come up with the Diso range to enable even more people to take advantage of the benefits of vitamins. They can be taken on the go, with no water required and no swallowing required, and absorption is fast and effective. 

“We look forward to seeing our products on sale in Harrods and forging a lasting partnership with such an icon of London.”  

The global vitamins, minerals, and supplements market is expected to grow from $129 billion in 2021 to $196 billion by 2028, according to the Global Wellness Institute.