Case Study:
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increase in entries.
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finalists in eight categories.
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Few companies have been founded by a World War II hero. Global hearing specialist Amplifon wanted to use founder Charles Holland’s story to gain positive publicity and inspire brand loyalty in the UK market.
Rather than a standard press release or profile feature, Viva created The Amplifon Awards for Brave Britons in 2016 – a campaign inspired by Major Holland’s bravery – which celebrated unsung heroes of British life at an annual awards ceremony.
Of course, 2020 threw us a curveball and we had to think again about how to host the ceremony.
We came up with a virtual show, hosted by Rachel Burden from BBC Radio 5 Live and BBC Breakfast, that captured the feel of the live event by bringing alive the mix of heart-warming, heart-breaking and inspirational human feats that are at the heart of the awards.
