Case Study:
Result.
reach from our influencer network.
Result.
audience engagement on our posts compared to UK average of <1%.
Result.
website visits in one day.
Result.
of our engagement comes from those aged 25-34.
Raising the profile of Burnley as a unique, creative and dynamic university town that will coincide with UCLAN’s expansion plans to by engaging with key influencers and key audiences.
CIPR JUDGES
DIGITAL
This campaign had digital at its heart, running through all activity. Digital wasn’t an add-on or a tactic – it WAS the campaign. The target audience lives life online so that’s where the action happened. Creative, cool, quirky and, most importantly, engaging – that’s when Burnley found it’s cool.
INFLUENCERS
This was a solid creative campaign which supported and brought the work of individual influencers together to form a tribe that, together, would put a town on the social and digital map. The mix of influencers was spot on for the target audience and really helped the campaign make its mark.
They said:
“The whole point of this project was to get young people thinking more positively about Burnley and through Viva’s creative ideas, their hard work, passion and understanding of a Digital First campaign, they have moved the dial and exceeded our expectations in a short space of time. The original content they have produced, the talent they have discovered, the tribe of followers they have built and the spotlight that they have started to shine on our town has made an impact on the bigger picture of what we are all trying to achieve for Burnley.”
