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Lancashire County Council – Your Mile Your Way

Result

181%

margin target surpassed by;

Result

45,000

miles pledged against target of 24,901;

Result

633%

Twitter usage increase for #YourMileYourWay

Viva helped Lancashire County Council encourage people in Lancashire to pledge they’d do some physical activity on May 18th, Your Mile Your Way Day.  We set a target 24,901 miles — taking the county around the world in cumulative distance terms.

Ted Robins YMYW Weights
Ted Robins YMYW Fotball

Result

2m

Message reached over 2 million social media users.

They said:

“We worked with Viva to help raise the profile of Your Mile Your Way and from the outset, they were helpful, professional and full of ideas on how to maximise publicity for the event. The total amount of miles pledged is utterly amazing and without Viva’s help, the impact of this campaign would undoubtedly have been much reduced.”

Alan Orchard (Senior Public Health Practitioner, Lancashire County Council)

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