BAE Systems.

Case Study:

Result.

0

years of partnership working to engage

with key stakeholders.

Result.

0

of pieces of content created.

Result.

1

strategic narratives developed.

For well over a decade, Viva has worked with different communications and HR teams within BAE Systems. We work predominantly in the Air Sector, but our work has also touched on Defence Information, Applied Intelligence, Maritime and Submarines.

Our understanding of the client and the wider stakeholder community is unparalleled.

We have twice had members of the team seconded and embedded directly into teams at Warton to share best practice.

Once to lead the external media team (a six-month assignment that turned into two years) and again to bring a new digital approach to the team.

Today we continue to work on multiple workstreams providing direct hands-on support and strategic counsel.

We often work with different stakeholders — including MoD, RAF, other partner companies and internal teams — to take complex messages and turn them into engaging stories in a range of formats for different channels and audiences, including:

 

Media briefings for key events, such as the Farnborough International Air Show

Key narratives for business leaders

Copywriting for internal magazine, Heads Up

Developing and implementing a strategy to improve media relations and harness social media, making complexity accessible to internal and external audiences

They said:

 

“Viva brings innovative solutions to complex challenges. They are creative, develop great strategic campaigns and have some of the best copywriters I’ve ever worked with.

“But more than anything, they care. They care about their clients and their Viva family.

It’s a top agency!”

– Alison Ramsay, BAE Systems

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