Result
11
high-value contract discussions and meetings through Linkedin work
Result
262
industry contacts made via Linkedin outreach and connections
Result
3
shortlisted award entries, one winning entry at the BIBAs
Viva has worked closely with Cherrytree Bakery since early 2021.
The company made the leap from one product and a unique processing technology to becoming a market-leading supplier of premium muffins, brownies, handmade traybakes, loaf cakes and mini bites for the coffee shop, retail and foodservice segments.
From its purpose-built BRC Grade AA manufacturing site in the heart of Lancashire, Cherrytree Bakery produces and distributes more-than 40 million indulgent hand-finished sweet treats a year.
Part of Viva’s ongoing PR work includes a focused and targeted approach on Linkedin around being ‘supplier of choice’, creating connections with key decision makers within the quick service restaurant (QSR) sector on behalf of one of the board members.
The approach includes finding active and relevant potential clients, sending them personalised connection requests, and a follow up message addressing potential challenges they may face.
This approach has proven very effective for Cherrytree, increasing visitibility of the brand, consistency around their products and key messages.
As well as the targeted connections, Viva have also been creating content for the platform and sharing it via the brand profile to ensure the new connections have plenty of material to support the brand’s claims.
They said:
“Finding the right contact is often the hardest part about pitching to large, international brands. People don’t respond to emails and you can’t get through on the phone. It’s difficult to make that initial contact and open a line of negotiation but that’s exactly what Viva have helped us to achieve.
As a result of working with Viva, we have secured high value contract discussions with huge international brands, and connected with influential decision makers within our industry – a fantastic result.”
Mark Beaumont, Managing Director, Cherrytree Bakery
