Case Study:
Result.
years of partnership.
Result.
pieces of content written for external channels.
Over more than 10 years of working together, Viva has created 500+ pieces of content to position Eurofighter Typhoon as the backbone of European air defence.
Viva helps Eurofighter GmbH communicate with key internal and external audiences and stakeholders using technical PR and copywriting skills that make complex themes more accessible.
We work with the senior leadership team to develop a PR strategy that supports the organisation’s agenda. This involves working with comms teams from air forces in the UK, Germany, Italy and Spain and their respective national MoDs. It also means working closely with comms leads from the Eurofighter partner companies at BAE Systems, Airbus Germany and Spain and Leonardo, both in Italy and in the UK.
Defence communications like this obviously demands an understanding of risk factors and the sensitivities of various stakeholders. It demands a blend of strategic and creative thinking to develop content that’s both ‘safe’ but also resonates.
In addition to Media Relations, Air Show and internal event support, video production, magazine creation, and managing all social media channels, Viva supports the internal comms officer. With the latter, we develop the internal comms strategy, devise campaigns, support in times of crisis and provide copywriting on an ad-hoc basis.
