Case Study:
Result.
of surveys submitted in just two weeks.
Result.
pieces of content shared over six-week campaign.
Result.
staff response rate, a record high for the Trust.
The comms team wanted as many members of staff as possible, across all departments, to complete its annual staff survey get a better understanding of the Trust’s employees.
Lancashire and South Cumbria NHS Foundation Trust has a workforce of 7,000 people.
The team called on Viva to provide swift internal comms support and set us the target of 49% of staff completing the survey.
The survey had been completed by 30% of staff by the time we picked up the reins in early November 2021.
Using a combination of social media – including content creation and social media takeovers on Twitter, Linkedin and in the staff Facebook group – and internal email comms, plus adding the incentive of winning a shopping voucher each week in the run up to Christmas, 50% of staff had completed the survey by 29th November.
This was the biggest response rate for the Trust’s staff survey ever.
We also highlighted ‘You Said, We Did’ findings from the 2020 staff survey in our campaign content, so staff could see the Trust was listening to their concerns and making improvements.
