Case Study:
Result.
organic impressions.
Result.
stakeholders recruited.
Result.
links in posts clicked.
South Ribble is a region of significant natural beauty with a plethora of independent and family-run businesses that serve the community they hail from.
The visitor economy of South Ribble has struggled due to the borough’s lack of identity, often being overshadowed by the larger towns and cities in its proximity. Tourism was further hindered by the pandemic and the visitor economy was impacted accordingly.
South Ribble needed an identity – and so Discover South Ribble was born in May 2022.
Viva created engaging content that resonated with the four key personas in the area – the local, the adventurer, families as well as amblers and ramblers. Each piece of content aims to engage with at least one of the personas to raise the profile of the area and encourage people to choose to live, work and play in South Ribble.
Viva’s stakeholder engagement work targeted the businesses in the area. We worked with them to not only keep them informed of what was happening and the promotion available to them, but also the opportunity to feature in the social media content too.
Discover South Ribble is now an established brand with an active website and more than 2,000 followers across Instagram and Facebook.
